MGMT88 - Marketing Manager

10 hours ago

Indore, India MGMT88 Full time

Senior Marketing Manager (Multidisciplinary Expertise)

Location: This is an on-site role based in Indore, India.

Position Overview:

- We are seeking a highly skilled and versatile Senior Marketing Manager with expertise across multiple facets of marketing, including media buying, social media management, and cold email campaigns. This role is designed for a creative and data-driven leader who can strategize, execute, and optimize integrated marketing campaigns to drive brand growth and revenue.


- The ideal candidate is a marketing generalist with a proven ability to manage teams and execute on diverse strategies in a fast-paced environment.

Key Responsibilities:

1. Marketing Strategy & Execution

- Develop and implement comprehensive marketing strategies across media buying, social media, and cold email outreach.

- Align marketing initiatives with business goals, ensuring consistent messaging and brand positioning.

- Lead campaign planning, execution, and optimization across all channels.

2. Media Buying

- Manage and optimize paid media campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to maximize ROI.

- Conduct market research to identify target audiences and craft compelling ad creatives.

-Monitor and analyze ad performance, adjusting strategies to improve outcomes.

3. Social Media Management

- Oversee social media strategy and content planning, ensuring brand consistency and audience engagement.

- Leverage analytics to refine content strategies and grow follower bases.

- Collaborate with the creative team to produce high-quality content for organic and paid social campaigns.

4. Cold Email Campaigns

- Design, execute, and manage cold email outreach campaigns to generate leads and drive conversions.

- Develop personalized messaging strategies to target various audience segments.

- Utilize tools and platforms to track campaign performance and optimize open and response rates.

5. Team Leadership & Collaboration

- Lead and mentor a multidisciplinary marketing team, fostering collaboration and creativity.

- Work closely with Sales, Product, and Design teams to ensure cohesive campaigns and messaging.

- Stay informed on industry trends, tools, and best practices to keep the team ahead of the curve.

6. Performance Analytics & Reporting

- Track, measure, and report on campaign performance across all marketing channels.

- Use data-driven insights to refine strategies and optimize results.

- Present findings and recommendations to senior Minimum 5-7 years of marketing experience, with at least 3 years in a senior marketing role.

- Proven success in managing multi-channel campaigns, including media buying, social media, and cold email outreach.

- Experience in SaaS, startups, or technology sectors is highly preferred.

(ref:iimjobs.com)

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