Manager - Digital Marketing

1 week ago

Hyderabad, Telangana, India Delaplex Full time

- The ideal candidate should possess a deep understanding of digital marketing channels, analytics, and emerging trends in the digital landscape.

- This role requires a strategic thinker with strong leadership skills, creativity, and a proven track record of driving successful digital campaigns.

Roles and Responsibilities:

- Own the day-to-day revenue generation of Donatekart, ensuring revenue and CAC targets are met through paid marketing efforts.

- Lead and mentor a team of performance marketers, social media strategists, and graphic designers.

- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.

- Manage end-to-end campaign execution across Meta, Google, Moengage and other paid channels, ensuring audience acquisition, engagement, and retention.

- Oversee campaign management, including smooth launches, optimizations, and transitions.

- Guide the Product and Business Development teams on lead and product quality control (QC).

- Track, analyze, and report on daily, weekly, and monthly marketing KPIs, providing insights to optimize campaign performance.

- Stay updated with industry trends, emerging technologies, and digital marketing innovations to maintain a competitive edge.

- Manage budgets efficiently to maximize ROI and reallocate resources based on campaign performance.

- Collaborate with internal teams such as Sales, Video Production, and IT for seamless execution of marketing strategies.

- Oversee SEO and SEM efforts to improve organic and paid search rankings while maintaining brand consistency across digital 3+ years of experience in digital marketing, with a proven track record of managing performance marketing and meeting revenue goals.

- Strong leadership and team management skills with prior experience in managing cross-functional teams.

- In-depth knowledge of digital marketing channels, analytics tools, and industry best practices.

- Ability to craft and execute ad creative strategies that resonate with the audience.

- Strong analytical skills to track campaign performance and optimize based on data insights.

- Excellent communication, interpersonal, and problem-solving skills.

- Certifications in digital marketing or related fields are a plus.

(ref:iimjobs.com)

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