Visual Designer

3 weeks ago

New Delhi, India Varalife® Full time

About Varalife We’re a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka’s Elevate program, we’re a lean, high-ownership team pushing the frontiers of cellular health.Role Description Own every customer touch-point then craft, ship, and refine it. The split is 70 % execution, 30 % design strategy. You’ll partner directly with the founders and Brand Strategist to translate serious science into scroll-stopping visuals across digital, physical and experiential channels.What you'll do Execution (≈70 %) Brand systems: Build & maintain our master style guide and component library (Figma + Adobe CC). Content & campaigns: Design static and motion assets for Meta, Google and influencer ads; create social posts, stories and short-form video graphics. Packaging & print: Own capsule/bottle artwork, dielines and unboxing experience; work with suppliers to nail colour, material and regulatory specs. Product & web: Design UI flows, landing pages and micro-interactions; partner with developers for pixel-perfect builds and rapid A/B tests. Offline & experiential: Craft POS displays, event booths and investor decks that feel premium yet scientific. Strategy (≈30 %) Evolve Varalife’s visual positioning as the longevity category matures. Translate consumer insights and performance data into design hypotheses and quick iterations.Must-haves 2-4 yrs hands-on visual/brand design (ideally D2C, wellness, or tech-first). Portfolio showing concept-to-execution work across digital and print. Fluency in Figma, Illustrator, Photoshop, InDesign; solid understanding of responsive UI. Sharp eye for typography, colour and hierarchy and being able to rationalise every pixel. Data-curious mindset; iterate based on CTR, CVR and scroll depth. Comfort with ambiguity, tight deadlines and candid feedback loops.What Success Looks like after Month 12 Unified brand presence across every touch-point. Faster ship cycles: concept → live asset in hours/days. Measurable uplifts: higher ad CTRs, PDP conversion and “wow” unboxing moments. Design culture: documented systems and feedback rituals that inspire the team. We aim to offer direct access to founders; zero bureaucracy; massive impact. Our vision is to create a mission-driven workplace obsessed with pushing human potential, starting with our own.Important Please apply on this post & email team@vara.life with: “Visual Design Lead – Your Name” in the subject line. A portfolio link or PDF (mandatory). 3-4 lines on the Varalife touch-point you’d revamp first — and why. We review applications on a rolling basis. Show us how you’ll make longevity look legendary.

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