CRM Manager

4 weeks ago

Bengaluru, India Newton School of Technology Full time

The Role This is a hands-on CRM and marketing automation role for a professional who can design and execute high-impact communication journeys that move leads to action and reduce drop-offs across the funnel. You will build multi-channel CRM journeys, create conversion-focused communication, run A/B tests, set up triggers and scoring logic, and drive measurable improvements in lead engagement and conversion outcomes. What You'll Do Build and manage multi-channel CRM communication across Email, WhatsApp, SMS, and Push. Design, implement, and optimise automated journeys, drip campaigns, triggers, and nurture flows across the student lifecycle (lead → engagement → conversion →onboarding). Run A/B and multivariate tests on messaging, subject lines, send times, formats, and journey logic to improve engagement and conversions. Set up and evolve lead scoring models to prioritise high-intent prospects and enable efficient admissions follow-ups. Write clear, human, conversion-driven CRM copy tailored to student psychology and funnel stage. Use analytics to identify leakage points, optimise funnel steps, and improve channel performance. Develop and maintain CRM dashboards to track engagement, performance, experiments, and journey impact. Work closely with Digital Marketing, Admissions, Content, and Product to ensure seamless lead handover, nurturing, and conversion experience. Contribute to early lifecycle and onboarding communication to improve activation and first-week experience. What You’ve Done 5–6 years of hands-on experience in CRM, lifecycle, marketing automation, or growth roles. Strong experience running CRM programs for lead nurturing and conversion; education/edtech B2C experience is a plus. Proficiency in CRM and automation platforms (e.g., Salesforce, HubSpot, Zoho, LeadSquared, Clevertap, MoEngage, WebEngage or equivalent). Skilled in journey building, segmentation, triggers, behaviour-based automation, lead scoring and A/B testing. Strong command of channel performance analytics and funnel metrics; comfortable with GA4, UTM usage, and attribution basics. Demonstrated ability to write effective CRM copy that drives action and improves engagement. Working knowledge of Excel/Sheets for reporting and analysis. Basic familiarity with HTML for emails, and tools like Canva/Figma for minor visual adjustments (nice-to-have). You Are Execution-driven, structured, and comfortable owning end-to-end CRM operations. Analytical with strong problem-solving skills and a test-and-iterate mindset. Able to translate user insights and data into communication that moves people to act. Good at collaborating with cross-functional teams and managing timelines without needing supervision. What Success Looks Like High lead engagement rate across Email, WhatsApp, SMS, and Drip journeys. Reduction in admissions leakage across the nurture → counselling → conversion funnel. Channel performance metrics (CTR, Open Rate, Unsubscribe/Block Rate, Spam Rate). Why Join Us This is a high-ownership role where you will run the CRM engine for a next-generation education institution. You will build journeys from the ground up, see direct impact on conversions, and shape how thousands of students experience NST from first touch to onboarding. Open Positions 1 Mandatory Skills Product Marketing, CRM Management, Hubspot, Clevertap, Salesforce, Excel, Ab Testing Location Bengaluru, Karnataka, India

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