Head of Marketing
24 hours ago
Shipway by Unicommerce is a logistics platform that reduces shipping costs through courier aggregation and automation. Its key solutions include smart courier allocation, order tracking, and return automation.Serving more than 12k online brands, Shipway is well on its way to become the most sought-after growth engine that D2C brands require today.Weblink: www.shipway.comRole: Marketing Head (Director / Associate Director)Entity: Shipway Technology Private LimitedReporting: Chief Business OfficerJob Location: GurgaonJob Overview:We are seeking a dynamic and strategic Marketing Head to spearhead our marketing efforts, drive demand generation, and build a strong brand presence in the SaaS ecosystem. The role requires a blend of strategic thinking, hands-on execution, and data-driven decision-making to accelerate growth.Key Responsibilities1. Marketing Strategy & Leadership- Define and execute integrated marketing strategies aligned with business goals. - Own the overall marketing KPI dashboard including MQLs, SQLs, Shipments, campaign ROI, and brand metrics. - Partner with sales, product, and customer success teams to ensure marketing alignment across the funnel.2. Demand Generation & Performance Marketing- Lead demand generation through digital channels (Meta, Google, LinkedIn, programmatic, SEO/SEM). - Optimize CAC, CPL, and MQL-to-SQL conversion ratios. - Drive data-backed experimentation for campaigns to maximize ROI.3. Brand & Content Marketing- Strengthen Shipway’s brand positioning in the ecommerce and logistics ecosystem. - Oversee content marketing (blogs, whitepapers, case studies, videos, podcasts, social media). - Lead PR, events, and thought-leadership initiatives to build brand equity.4. Product Marketing- Define messaging and positioning for key product features (AI-based fraud detection, COD verification, NDR automation, etc.). - Enable sales through playbooks, collaterals, competitive analysis, and customer success stories.5. Marketing Analytics & Reporting- Set up performance dashboards for all marketing initiatives. - Regularly track and report KPIs to leadership, ensuring accountability and data-driven decisions. - Continuously improve measurement frameworks across campaigns and channels.6. Team Leadership & Development- Manage and mentor a team of marketers across performance, content, design, and events. - Build cross-functional collaboration with external partners, agencies, and influencers. - Foster a culture of creativity, ownership, and performance within the marketing team.Key KPIs to Own- Lead Generation & Pipeline Contribution: MQLs, SQLs, and marketing-sourced shipments. - Cost Efficiency: CAC, CPL, and ROI across campaigns. - Brand Metrics: Share of voice, media coverage, social media reach & engagement. - Product Adoption: Customer engagement with new features and campaigns. - Team Performance: Execution quality, timeliness, and innovation in marketing activities.Qualifications & Skills- 10–12 years of experience in B2B SaaS, ecommerce, or logistics-tech marketing. - Proven track record in leading marketing strategy and delivering measurable KPIs. - Strong expertise in demand generation, digital marketing, and product marketing. - Excellent leadership, team management, and stakeholder collaboration skills. - Data-driven mindset with proficiency in marketing analytics tools (HubSpot, Google Analytics, SEMrush, etc.) - Strong communication skills and ability to craft compelling narratives.
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Head of Digital Marketing
2 weeks ago
New Delhi, India Accurate Group of Institutions Full timeLocation:Greater Noida Department:Marketing & Admissions Job Overview:The Head of Digital Marketing will lead the institution’s digital strategy with a primary focus onlead generation, brand visibility, and increasing student enrollments . The role requires expertise in managing all digital channels, including social media, SEO/SEM, website, and digital...
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Head of Marketing
1 week ago
New Delhi, India Delta International Institute Full timeCompany Description Delta International Institute is a KHDA-authorized institution based in Dubai, dedicated to empowering individuals with the knowledge and skills to achieve consistent passive income through financial market trading. We offer both online and offline mentoring sessions, tailored one-on-one guidance, and practical learning opportunities. Our...
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Head of Marketing
2 days ago
New Delhi, India BigLadder Technologies LLP Full timeWe’re Hiring! Marketing Head Are you a strategic and creative marketing leader ready to scale brands and lead a high-performing team? At BigLadder Technologies , we’re looking for a Marketing Head to drive growth, innovation, and performance across our client portfolio. Location: Janakpuri Salary: As per Market Standards About the Role As the Marketing...
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Head of Marketing
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Head of Marketing
2 days ago
New Delhi, India BigLadder Technologies LLP Full timeWe’re Hiring! Marketing HeadAre you a strategic and creative marketing leader ready to scale brands and lead a high-performing team?At BigLadder Technologies , we’re looking for a Marketing Head to drive growth, innovation, and performance across our client portfolio.Location: JanakpuriSalary: As per Market StandardsAbout the RoleAs the Marketing Head,...
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Head of Marketing
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Head of Marketing
24 hours ago
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4 hours ago
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Head of Marketing
23 hours ago
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Head Of Marketing-Sales Head
1 week ago
New Delhi, India UMIND CONSULTING Full timeJob Title: Head of Marketing Job Title: Head of MarketingReports To: Chief Product Officer Department: Product Location: Onsite About the Role The Head of Marketing to lead and direct all marketing activities within the organization. As a key member of the leadership team, you will be responsible for developing and executing integrated marketing strategies...
