Puretech - Associate Business Manager - Paid Media

1 week ago

Kolkata, India Puretech Digital Full time

About the job

Job Overview: As an Associate Business Manager Paid Media Advertising Manager, you will work closely with the Paid Media team to support the planning, execution, and optimization of digital advertising campaigns.

This role requires a detail-oriented and proactive individual with a passion for digital marketing.

The Associate Business Manager will contribute to the success of campaigns through campaign set-up coordination, data analysis, and coordination of various advertising activities.

Experience required : 3-4 years

Key Responsibilities

- Campaign Coordination: Assist in coordinating the planning and execution of paid media advertising campaigns across platforms like Google Ads, Facebook, Instagram, and others.

- Support the team in managing campaign schedules, deliverables, and timelines.

- Data Analysis and Reporting: Assist in analyzing campaign performance data to derive actionable insights.

- Contribute to the preparation of regular reports, highlighting key performance indicators and areas for improvement.

- Creative Coordination: Collaborate with the creative team to ensure timely development and delivery of ad creatives.

- Support A/B testing initiatives to optimize ad copy and visuals.

- Budget Tracking: Assist in monitoring and tracking advertising budgets, ensuring proper allocation and adherence to financial goals.

- Contribute to financial reporting and analysis.

- Market Research: Support the team in conducting market research to identify trends, competitor activities, and opportunities for campaign improvement.

- Contribute to the development of audience targeting strategies.

- Training and Mentorship: Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.

- Foster a collaborative learning environment within the team.

- Client Interaction: Act as the first point of contact for clients for day-to-day operational queries and updates.

- Facilitate regular communication with clients, ensuring their needs and expectations are met.

- Collaboration and Communication: Coordinate with cross-functional teams, including marketing, analytics, and creative, to ensure alignment and efficient communication.

- Assist in the preparation of presentations, proposals, and campaign Master's/Bachelors degree in Marketing, Business, or a related field.

- Previous experience in a digital marketing or advertising role is a plus.

- Strong organizational skills with attention to detail.

- Proficient in Microsoft Office Suite and familiarity with digital marketing tools.

- Excellent communication and interpersonal skills


(ref:iimjobs.com)

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