Influencer Marketing Specialist

1 month ago

Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

Love working with influencers and using social media?


Join our team as we seek an Influencer Marketing Specialist, shaping brand narratives with digital charisma. Elevate our outreach strategies, turning followers into brand advocates. Your passion for influence will redefine our digital footprint.



Key Responsibilities:


  1. Conduct in-depth market research and audience analysis to identify suitable influencers for each client's unique marketing objectives.
  2. Devise comprehensive influencer marketing strategies that align with the client's brand, target audience, and campaign goals.
  3. Recommend the optimal mix of influencers across various social media platforms to maximize campaign reach and impact.
  4. Initiate and maintain strong relationships with influencers across different niches and platforms.
  5. Lead influencer outreach efforts, negotiate collaborations, and secure partnerships for successful campaign execution.
  6. Act as the main point of contact for influencers, addressing inquiries and ensuring they meet campaign requirements.
  7. Collaborate with the creative team to develop captivating campaign briefs that communicate the brand's message effectively.
  8. Oversee end-to-end campaign execution, ensuring influencers adhere to deadlines and deliver high-quality content aligned with the brand's image.
  9. Monitor campaign performance metrics and KPIs to assess the success of influencer marketing initiatives.
  10. Analyze data to derive actionable insights, optimize campaign strategies, and make data-driven recommendations to clients.
  11. Work closely with the account management team to develop and manage influencer marketing budgets for each campaign.
  12. Ensure cost-effective strategies that deliver strong ROI for clients.
  13. Stay up-to-date with the latest social media trends, influencer marketing best practices, and platform algorithm changes.
  14. Continuously seek opportunities to innovate and enhance the agency's influencer marketing offerings.


Qualifications and Skills:


  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in influencer marketing, social media marketing, or digital marketing, preferably within an agency setting.
  • Deep knowledge of various social media platforms, influencer trends, and best practices.
  • Strong negotiation and communication skills to build and maintain relationships with influencers effectively.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Excellent project management skills with the ability to handle multiple campaigns simultaneously.
  • Creative thinking and a keen eye for detail to create impactful influencer campaigns.
  • Proficiency in using influencer marketing tools and platforms.
  • Results-driven and proactive approach to achieve campaign objectives.
  • A passion for staying ahead of digital marketing trends and adopting innovative strategies.


If you are a team player who displays a positive, professional attitude at all times and who is interested in the influencer world, then you are the person we are looking for.


About Barcode Entertainment and what we do-


We’re a global influencer marketing agency, powered by influencers. We pride ourselves in bringing together data-led performance, real human relationships, expert creative strategy, authentic engaging content, and laser-sharp paid media targeting.


Simply put, we understand how to get business results from social media. Our content-first offering is completely bespoke for each of our clients, with different industries, brands, objectives, audiences and influencers, there is no plug ‘n’ play option or corner-cutting platform. With that in mind, we delve into our years of performance data and the latest cultural trends and insights to develop the most effective social creative strategies and campaigns that deliver industry-leading results for our clients.

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