Senior Marketing Automation Strategist

3 weeks ago

New Delhi, India Schbang Full time

Job Title: Senior Marketing Automation Strategist (3-4 Years)Location: Lower parel, MumbaiAbout Schbang:Schbang is a Creative & Business Transformation company enabling brands to thrive in the digital age through integrated marketing, technology, and strategic thinking. We believe in building impactful brands and careers with creativity, speed, and scale. (Role Overview:As a Marketing Automation Strategist at Schbang, you will primarily drive social media strategy and digital marketing execution for clients while working closely with the Marketing Automation Technology team to ensure campaigns are optimised for performance and business impact.Key Responsibilities:● Develop and execute effective content strategies tailored for performance media campaigns, with a clear understanding of platform-specific communication styles and how social media ecosystems function.● Collaborate with the Marketing Automation Technology team to integrate digital marketing campaigns with CRM, emailers, and other automation journeys wherever required.● Create monthly and campaign-wise content plans in coordination with design, copy, and tech teams.● Track, analyse, and optimise content and campaign performance to achieve KPIs.● Stay updated on platform algorithms, digital trends, and competitor activities to recommend proactive strategies.● Assist in preparing performance reports, insights, and strategic recommendations for clients.● Manage posting schedules, ensuring timely delivery and adherence to brand guidelines.● Coordinate with clients for approvals and ensure expectations are met with quality, creativity, and strategic alignment.Key Requirements:● 3-4 years of relevant experience in social media strategy, digital marketing, or content management roles.● Strong understanding of social media platforms, content formats, and audience behaviour.● Basic understanding of marketing automation or willingness to learn integration of social strategies with automation journeys and CRM tools.● Excellent communication, coordination, and presentation skills.● Creative mindset with an eye for aesthetics and brand tonality.● Proficiency in platform analytics tools to track and report performance.Why Schbang?● Opportunity to work with top brands across industries.● A collaborative, young, and fast-paced team environment.● Exposure to integrated marketing with technology and automation.● Learning and growth through live projects, mentorship, and Schbang Academy sessions.If you’re passionate about building impactful social media strategies while working with technology to drive results, we’d love to meet you.

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