Content Lead

9 hours ago

New Delhi, India Hoora Full time

Content Lead (Storytelling & Performance)Company: Hoora TechnologiesLocation: Nagpur (In-office)- Full-timeReports to: CEO / VP MarketingExperience: 3–5 years in Content Strategy & MarketingSalary: 8-15 LPAJob MissionYou will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels. You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.Key Responsibilities1. Storytelling & Brand Voice (The Core)- Create powerful, emotionally engaging stories for Vehicle 360 and D2C products. - Define and maintain a consistent brand voice across all channels. - Write high-quality copy for website, emails, social media, videos, and long-form content.2. Performance & Content Marketing- Produce conversion-focused content for ads, landing pages, and sales funnels. - Lead SEO content efforts to boost rankings and build brand authority. - Track content KPIs (traffic, engagement, conversions) and optimize using insights.3. Product & D2C Focus- Develop product-focused content that clearly communicates value and features. - Collaborate with Product and Design teams for aligned copy and creative output.Ideal Candidate Profile- Experience (Mandatory): 3–5 years in content creation and marketing with a strong focus on business impact. - D2C Exposure (Mandatory): Proven experience creating content for product-based D2C brands or consumer-tech companies. - Core Skills: Strong in storytelling, content strategy, performance marketing, and content marketing. - Execution Ability: Excellent copywriting across channels with a good understanding of SEO fundamentals. - Portfolio (Mandatory): Must showcase high-performing content and ad campaigns that delivered measurable conversions. - Mindset: Creative, data-driven, and comfortable working in a fast-paced environment. - Preferred Titles: Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands.Working Hours:- Monday to Saturday (6Days) - 10AM to 7PM

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