Rosmerta - Digital Marketing Specialist
3 weeks ago
Digital Marketing Specialist (4+ Years of Experience)
- We're looking for a highly skilled and strategic Digital Marketing Specialist to join our team.
- This is a key role for a professional with a proven track record of 4+ years in digital marketing and a master's degree in business administration (MBA).
- The ideal candidate will be a data-driven, creative, and results-oriented individual who can develop, execute, and optimize our digital marketing strategy to drive growth and enhance brand & Planning:
- Develop and implement comprehensive digital marketing strategies to achieve business objectives.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Create and manage digital marketing budgets and track ROI.
Campaign Management:
- Plan, execute, and manage paid advertising campaigns across multiple platforms (e. , Google Ads, Meta, LinkedIn).
- Oversee organic search engine optimization (SEO) efforts, including keyword research, on-page, and off-page optimization.
- Manage content marketing initiatives, including blog posts, whitepapers, case studies, and social media content.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
Analytics & Reporting:
- Analyze campaign performance using tools like Google Analytics, Adobe Analytics, and other reporting platforms.
- Generate regular reports on key performance indicators (KPIs) and provide actionable insights.
- Use data to optimize campaigns and inform future marketing decisions.
Cross-functional Collaboration:
- Work closely with the sales, product, and creative teams to ensure alignment on marketing goals.
- Provide expertise and guidance on digital marketing best A minimum of 4 years of hands-on experience in digcketing.
Education: Master of Business Administration (MBA) is mandatory.
Skills:
- Demonstrable expertise in SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Ahrefs/SEMrush, and email marketing platforms.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
Personal Attributes:
- Strategic thinker with a results-oriented mindset.
- Creative problem-solver with a strong attention to detail.
- Ability to thrive in a fast-paced, dynamic environment.
Preferred (but not required):
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience in a specific industry (e. , B2B, SaaS, e-commerce).
- Experience managing a team or mentoring junior marketers
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