Digital Campaign Manager

1 month ago

Mumbai, India HDFC securities Full time

Job Title: Digital Campaign Manager

Location: Mumbai (MIDC Andheri)

Experience: 2-5years


HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.


We are seeking a highly skilled and detail-oriented Digital Campaign Executor to join our dynamic marketing team. The ideal candidate should have a strong understanding of various digital marketing platforms, with a particular emphasis on Clevertap, and be able to create, manage, and optimize campaigns across multiple channels including Adobe, Netcore, WhatsApp, SMS, RCS, and various social media platforms. This role requires a combination of technical proficiency and creative thinking to ensure the successful execution of digital marketing campaigns.


Key Responsibilities:


Campaign Planning and Execution:

  • Create and implement comprehensive digital marketing campaigns using platforms such as Clevertap, Adobe, Netcore, WhatsApp, SMS, RCS, and various social channels.
  • Develop strategies for targeting specific audience segments and demographics.

Clevertap Expertise: (App engagement)

  • Possess in-depth knowledge and proficiency in using Clevertap to design and execute campaigns.
  • Leverage Clevertap to personalize user experiences, send push notifications, and optimize campaigns based on user behaviour.
  • Understanding of events and user properties in Clevertap for setting campaigns

Multichannel Campaign Management:

  • Coordinate campaigns across different channels, ensuring a consistent and effective message is delivered.
  • Manage the distribution of content through various channels, including email, SMS, social media, and messaging apps.

Data Analysis and Optimization:

  • Monitor campaign performance using analytics tools and adjust strategies as needed to improve results.
  • Use data-driven insights to refine targeting, content, and delivery methods.

Content Development:

  • Collaborate with the content/growth team to create compelling and engaging content for campaigns.
  • Ensure that messaging aligns with the brand's voice and goals.

Compliance and Regulations:

  • Stay up to date with data protection and marketing/compliance regulations to ensure campaign compliance.

Reporting and Documentation:

  • Generate regular reports on campaign performance and share insights with the respective marketing/growth team.
  • Maintain detailed documentation of campaign strategies, configurations, and outcomes.
  • Manage billing process of the vendors as well.


Qualifications:

  • Bachelor's degree in marketing, digital marketing, or a related field.
  • Proven experience in digital marketing campaign execution, with a focus on Clevertap.
  • Proficiency with marketing automation tools and platforms including Clevertap, Adobe, Netcore, and others.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration abilities.
  • Familiarity with SMS, RCS, WhatsApp, App Notification, Browser Notification and social media marketing.
  • Knowledge of data privacy regulations and best practices.
  • Creative thinking and ability to adapt to changing market trends.


If you are a results-driven individual with a passion for digital marketing and Clevertap expertise, we encourage you to apply for this exciting opportunity to make a meaningful impact in our digital campaigns.

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