Brand Manager

BRAND MANAGER - GAJAB | Bring the Bazaar OnlineABOUT GAJABGajab is reimagining online shopping for India's next 100 million value-seeking users. We're building India's first AI-powered bargaining marketplace — where technology negotiates on behalf of customers and sellers, recreating the interactive, joyful bazaar experience at your fingertips.Our Mission: To bring the real "desiness" of shopping online — the thrill of negotiation, the joy of getting a great deal, and the human touch of India's vibrant bazaars — all powered by smart technology.We're bootstrapped with 1000+ days of runway, backed by founders with strong business track records. Pre-beta launches next month. Our Brand Voice: Fun, playful, localized, and street-smart.WHY JOIN GAJAB?Own the Brand from Day One: Build GAJAB's entire brand identity from near-zero. This isn't about managing — it's about creating a movement.Speak to Real India: Your audience is families earning ₹15-50K/month across tier 2/3 cities who love shopping, value money, and appreciate great deals.Creative Freedom: From memes to mass campaigns — you decide what works. Test, learn, iterate, scale.Work with Founders Directly: Report to founders and brand head. Your ideas reach execution in days, not months.Scale Fast: Go from pre-launch buzz to regional brand recognition to 100 Cr GMV support in 12 months.ROLE OVERVIEWThe Brand Manager will own GAJAB's entire brand strategy, creative direction, and marketing execution — from defining brand guidelines to launching viral campaigns, building social presence, and creating buzz that drives app downloads and transactions.Target: Support 100 Cr GMV achievement, drive app downloads, create regional brand buzz across 2-3 cities in 4 states initially.KEY RESPONSIBILITIESBrand Building: Develop GAJAB's complete brand identity, guidelines, and positioning that resonates with tier 2/3 India. Build a brand that celebrates Indian bargaining culture.Campaigns: Plan and execute 360-degree campaigns across digital, social, influencer, PR, and offline. Create viral moments — memes, reels, trends — that drive organic reach and app downloads. Content: Oversee all content and collaborate with in-house design and content teams. Ensure consistent, fun, localized brand voice across all touchpoints.Social Media: Build GAJAB's presence on Instagram, Twitter, YouTube. Drive organic growth and engagement. Start guerrilla marketing on Medium, Quora, Reddit to seed positioning.Influencer Marketing: Plan large-scale influencer meetups with 100-150 creators creating simultaneous buzz in regions. Create mass viral moments.PR: Build PR strategy, secure media coverage, and position founders as thought leaders.Team Building: Hire and lead 4-5 member marketing team across social media, performance marketing, and partnerships.Analytics: Track app downloads, engagement, conversion. Balance brand building with performance metrics.Budget: Manage ₹5L to ₹20-25L monthly marketing budgets and vendor relationships.WHAT SUCCESS LOOKS LIKEAfter 3 Months: Pre-launch buzz created. 1-2 viral campaigns executed. 5-member team operational. First influencer meetup done.After 6 Months: Brand established in 2-3 cities. Multiple viral moments. Strong organic social presence. Marketing contributing to GMV targets.After 12 Months: GAJAB recognized as fun, relatable brand for tier 2/3 India. 100 Cr GMV supported. 8-10 member team executing autonomously.IDEAL CANDIDATEMust-Have Experience:7+ years in brand/marketing at D2C brands or marketplacesWorked extensively with tier 2/3 India — understanding their language, behavior, shopping psychologyBuilt brands from 0 to 1 or early-stage scalingLaunched viral campaigns and built social media presence organicallyDeep experience with regional influencers and culturally relevant marketingMust-Have Mindset:Builder mentality: Thrives in creating from scratchScrappy and resourceful: Makes magic with limited budgetsHigh ownership: Doesn't wait for approvals — tests, learns, shipsCreative + analytical: Balances storytelling with metricsStreet-smart: Understands middle-income India, not just metro audiencesMust-Have Skills:Social media marketing (Instagram, Twitter, YouTube, WhatsApp)Influencer marketing and creator managementPR and media relationsContent creation and creative directionCampaign planning across digital and offlineTeam building and vendor managementBudget management and ROI optimizationNice-to-Have:Ecommerce marketplace experienceUnderstanding of Indian bargaining cultureRegional language content (Hindi, Marathi, Gujarati, Telugu)Meme marketing expertiseExperience with 10-50 LPA income audiencesBackground in lifestyle, fashion, or home categoriesDeal-Breakers:Only worked in large MNCs with big budgetsNo startup experienceOnly served premium/urban audiencesNo brand-building experienceNeeds hand-holding or waits for approvalsCannot work in ambiguityCOMPENSATION & WORK SETUPCompensation: Competitive salary based on experience. Budget is not a constraint for exceptional talent.Performance Bonus: Yes — tied to campaign success, downloads, engagement, and GMV.Location: Marol, Andheri East, MumbaiWork Mode: 5 days in office (Mon-Fri, 9:30 AM-6:30 PM), Saturdays WFH, 2 additional WFH days/month for health supportLeave Policy: 12 Festive Leaves + 18 Paid LeavesReporting to: Founder & Brand Marketing HeadTeam: Work with in-house Design and Content Teams (already present)Start Date: Immediate joiners preferred, can wait up to 30 daysHOW TO APPLYSend your resume to: hr@gajab.com Subject Line: "Brand Manager - [Your Name]"What Happens Next:Acknowledgment within 48 hoursShortlisted within 5 days2-3 interview rounds (Founder + Brand Head + Assignment)Offer within 2 weeks for right candidatesWHY THIS ROLE IS SPECIALYou're not joining to "manage campaigns" — you're joining to build a brand from scratch.You'll have:Full creative ownership of GAJAB's voice and identityDirect founder access with no corporate hierarchyReal impact shaping how millions shopFreedom to experiment without playbooksAbility to hire and mentor your own teamIf you've been waiting to build a brand for real India (not metro elites), create viral moments that matter, and work with speed and creative freedom — this is it.GAJAB is bringing the bazaar online. Come make it iconic.