UI/UX Designer

Job descriptionJob Description: UI/UX DesignerPosition: UI/UX DesignerLocation: WTF Academy, Sector 9 NoidaType: Full-Time, Immediate JoiningAbout WTF GymsWTF Gyms is a pioneering fitness brand in India, transforming the face of the fitness industry through technology-driven solutions. Leveraging advanced technology, machine learning, and artificial intelligence, WTF Gyms automates and optimizes operations of existing gyms under its brand, enhancing efficiency and providing a superior fitness experience.Job OverviewWTF Gyms is seeking a highly talented and creative UI/UX Designer to join our dynamic team immediately. The UI/UX Designer will be responsible for designing intuitive and engaging interfaces for our digital platforms, including the WTF Gyms dashboard, member app, trainer app, and website. The ideal candidate will have extensive experience with Figma and other design tools, a strong portfolio showcasing innovative UI/UX designs, and a passion for creating user-centered solutions.Key Responsibilities1. User Interface (UI) DesignDashboard Design: Create intuitive and visually appealing interfaces for the WTF Gyms dashboard.Mobile App Design: Develop user interfaces for the member app and trainer app, ensuring a seamless user experience.Website Design: Design engaging and user-friendly interfaces for the WTF Gyms website.Tool Proficiency: Expert use of Figma for all UI design tasks. Proficiency in additional tools like Sketch, Adobe XD, and InVision is a plus.Consistency: Ensure design consistency across all platforms by adhering to WTF Gyms’ brand guidelines and design systems.2. User Experience (UX) DesignUser Research: Conduct user research to understand user behaviors, needs, and motivations through observations, interviews, and usability testing.User Stories and Personas: Develop user stories and personas to represent different user types that might use WTF Gyms’ platforms.Information Architecture: Create information architecture and user journey maps to improve user flow.Prototyping: Develop wireframes, prototypes, and high-fidelity mockups to communicate design ideas effectively.Usability Testing: Plan and conduct usability testing sessions, analyze results, and iterate designs based on user feedback.3. Creative Thinking and Design ProcessCreative Ideation: Brainstorm and conceptualize creative ideas that align with WTF Gyms’ business goals and user needs.Design Process: Implement and refine the design process, from conceptualization to final implementation.Collaboration: Work closely with product managers, developers, and other stakeholders to ensure that designs are feasible and aligned with project goals.Design Thinking: Apply design thinking principles to solve complex design problems and deliver human-centered solutions.4. Design Research and AnalysisMarket Research: Stay updated with industry trends, competitor products, and emerging technologies.Data Analysis: Analyze user data and feedback to identify patterns and insights.A/B Testing: Conduct A/B testing to compare different design solutions and determine the most effective approach.Continuous Improvement: Continuously gather and analyze data to improve the design and user experience.5. End-to-End Design ExecutionProject Management: Manage design projects from start to finish, ensuring timely delivery and high-quality outcomes.Design Documentation: Maintain comprehensive documentation of design processes, guidelines, and specifications.Implementation Support: Collaborate with development teams to ensure that designs are implemented accurately and effectively.Design Reviews: Conduct regular design reviews and critiques to ensure continuous improvement.6. User Journeys and PersonasUser Journey Maps: Create detailed user journey maps that outline the steps users take to achieve their goals.User Personas: Develop comprehensive user personas that represent the key characteristics of WTF Gyms’ user base.Scenario Planning: Use scenarios and storyboards to visualize user interactions and identify potential pain points.User-Centered Design: Ensure that all design decisions are informed by a deep understanding of the users and their needs.7. Continuous Learning and ImprovementProfessional Development: Participate in training, workshops, and conferences to stay updated with the latest design trends and technologies.Feedback Integration: Actively seek feedback from users and stakeholders to identify areas for improvement.Innovation: Experiment with new tools, techniques, and design methodologies to push the boundaries of design at WTF Gyms.Required Qualifications and Skills1. Education and ExperienceBachelor’s Degree: A degree in UI/UX Design, Graphic Design, Interaction Design, or a related field. Experience: At least 3-5 years of experience in UI/UX design, preferably in the fitness or related industry.2. Technical Skills Design Tools:Proficient in Figma, Adobe Photoshop, Adobe Illustrator, Sketch, and other design tools. Prototyping Tools: Experience with prototyping tools such as InVision,Axure, or Marvel. Portfolio: A strong portfolio showcasing creative and innovative UI/UX design work.3. Key Competencies Creativity:A high level of creativity and an eye for detail.Communication Skills: Excellent verbal and written communication skills.Time Management: Strong organizational and time-management skills.Adaptability: Ability to adapt to changing priorities and work effectively in a fast-paced environment.Collaboration: Strong collaboration and teamwork skills.Preferred Qualifications1. Industry Knowledge Fitness Industry:Knowledge of the fitness industry and its trends is a plus.2. Additional Skills Project Management:Experience in project management and strategic planning.Technology Savvy: Comfortable with technology and able to quickly learn new tools and software. Benefits Competitive Salary: Attractive salary package commensurate with experience.Health Benefits: Comprehensive health insurance for you and your family.Professional Development: Opportunities for continuous learning and development.Gym Membership: Complimentary membership to WTF Gyms.WTF Gyms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.