Growth Manager

4 weeks ago

Anantapur, India HT Digital Streams Full time

Role- App Growth Manager - Financial Services App Experience:4-8 years Function:Growth / Marketing / Product Reporting to:Business Head - Digital Financial ServicesAbout Us Hindustan Times is one of India's most trusted media brands. We are now expanding intodigital financial serviceswith a mission to makeaccess to credit and financial productssimple, transparent, and user-friendly. Our new mobile-first platform will offer usersloans ,credit cards, credit score tracking, and more- all from the convenience of their smartphone. We're assembling a high-energy team of builders, and we're looking for aGrowth Managerwho can help us scale rapidly while keeping users engaged and converting.Role Overview As theApp Growth Manager , you will lead theacquisition ,retention, and monetization strategyfor our financial services app. You'll own user growth end-to-end: building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.Key Responsibilities User Acquisition Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.) Design and execute performance marketing campaigns with a sharp focus on CAC and ROI Build referral, influencer, and partnership-led growth loopsUser Retention & Engagement Design onboarding and activation flows that convert installs to active users Drive lifecycle marketing (email, push, in-app) to maximize repeat usage Use segmentation and personalization to deepen engagementMonetization Collaborate with product and business teams to build funnels for loans, cards, and other financial services Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience highGrowth Analytics & Experimentation Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel Define and monitor growth KPIs: install-to-activation, DAU/MAU, churn, revenue per user Own and run A/B tests across creative, flows, pricing, etc.Who You Are 4-8 years of experience ingrowth, performance marketing ,or product-led growthroles in aB2C app environment Past experience withfintech / lending / financial productsis a big plus Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data Hustler with a builder mindset – you move fast, test quickly, and thrive in ambiguity Collaborative - you work well with product, design, engineering, and external partnersWhy Join Us Be part of ahigh-ownership , founding team Work at the intersection ofmedia influence and fintech scale

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