Manager Growth

3 days ago

New Delhi, India DeHaat Full time

About AgriCentral:AgriCentral is a Digital AgTech Platform offered by Green Agrevolution (DeHaat), for technology-based farmer services. The services include advisory on crop protection, agronomy and market linkage, a community forum and E-commerce among others. It is currently India’s fastest growing smart farmers community with about 14 million downloads. AgriCentral is on its way to become the biggest and most-loved community of smart farmers in India.For more, see:. Download the app and see for yourself:goo.gl/paAodrJob Responsibilities : • Drive growth and performance marketing with a strong emphasis on user retention. • Experience in App installation campaigns. • Work closely with Business, Product Management, and operations to grow various platforms and own key performance metrices. • Develop and execute marketing plans leading to growth in: - Number of users - User engagement and retention basis key metrices - User lifetime value - Key business metrices like GMV, transacting users, repeat users etc. • Build growth forecasts and budgets, build road maps for channel optimization, marketing media mix, creative testing, interface optimization. • Onboard Ad agencies and coordinate with them to ensure deliverables. •Implement SEO and ASO best practices, carry out multi-touch attribution and analysis for data driven decision making • Manage and enhance social media presence of DeHaat, engage users and carry out SM campaigns for performance results. • Evaluate pricing and offer performance, media assets, inventory and/or pre-orders in close coordination with the relevant business head(s) • Recruit and mentor team members in relevant roles • Stay updated on the competitive landscape and developments in the sector, including marketing strategies, product usability and consumer research. Qualification : • Masters’ degree in Marketing, Business Administration, communication or advertising from reputed institutes. • 5+ years of proven experience in marketing for high-transaction, large-user-base platforms. • Strong focus on results: ability to prioritize and drive with a sense of urgency. Domain Knowledge : • Deep understanding of channels for acquiring and retaining customers, including SEM, programmatic display, Paid social, video, and offline channels. • Expertise in marketing and performance analytics tools suchas Google Analytics, Firebase, Adobe/ Clevertap Analytics, and Appsflyer. Leadership Skills : • Excellent communication and interpersonal skills, able to work effectively with internal stakeholders farmers, and traders. • Strong Collaboration and team building skills • Strategic Thinking along with a Problem-Solving Attitude with the ability to synthesize large data and draw insights.

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