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Marketing & Community Associate

1 month ago

Delhi, Delhi, India Kifaayat Full time

Marketing & Community Associate

Location: Remote (Delhi or Mumbai) 

Employment Type: Full-time (5 days per week) or Part-time (3 to 4 days per week for the right person if you're still studying). 

Salary: Commensurate on experience

Level: Junior with up to 2 years experience

About Kifaayat

Kifaayat is the #1 online marketplace for preloved Desi fashion for the diaspora. Connecting buyers and sellers across Australia, the US, UK, Canada, and New Zealand. We're a culture-first, community-driven brand reshaping how Desi fashion is consumed - sustainably, affordably and with pride.

We're looking for a Marketing & Community Associate to take initiative on content, growth, and community. You must be passionate about Desi fashion and sustainable fashion to be eligible for this role.

Someone who's full of ideas, moves fast, solves problems independently and deeply cares about Desi fashion and sustainability.

About the Role

You'll help shape and execute our marketing strategy across digital channels, email, content and community. From editing scroll-stopping reels to launching growth campaigns and building loyalty among users, this role is for someone who's ready to think creatively, act quickly, and own the day-to-day marketing engine of Kifaayat. 

Think: Zomato, Nishair and more - we want to build a highly engaged online community. 

Key Responsibilities

Content & Video

  • Edit high-quality, engaging short-form video content (reels, TikToks, YouTube Shorts)
  • Contribute to YouTube content and storytelling when needed
  • Identify and ride trends while staying true to Kifaayat's voice and mission

Social Media & Community

  • Plan and post content across Instagram, TikTok, and
  • Build and engage our community—reply to DMs, comments, and build meaningful creator/influencer partnerships
  • Launch and support ambassador or creator programs

Email & CRM

  • Create newsletters and campaigns using Beehiiv (experience not required; confidence and curiosity expected)
  • Develop user journeys and messaging strategies to retain and re-engage users
  • Share performance metrics and insights

Growth & Strategy

  • Propose and execute bold, creative growth ideas—referral programs, viral campaigns, collaborations
  • Solve challenges independently and bring ideas, not just problems
  • Track performance, test experiments, and refine strategy

Product Collaboration

  • Provide feedback from users to help improve product features and UX
  • Support user onboarding and engagement efforts

Who We're Looking For

  • 1–2 years of experience in marketing, growth, content creation, or social media (internships and freelance count)
  • Already have a social media presence on Instagram with a minimum of 10K followers (it could be a blog, small business, influencer etc). 
  • Currently studying or recently completed a Bachelor's, Master's, or MBA in Marketing, Product Design, Digital Marketing, or related field
  • Strong video editing skills (CapCut, Adobe Premiere, or similar tools)
  • Creative thinker who takes initiative and solves problems efficiently
  • Confident using and exploring new tools like Beehiiv, Canva, and analytics platforms
  • Strong writing and communication skills
  • Passionate about Desi fashion, sustainability, and building community
  • Based in Delhi or Mumbai (as our Founder frequents these cities so we can work together sometimes). 

How to apply: 

  • Apply directly via and complete the questionnaire.
  • Applications MUST submit a CV and Cover Letter outlining why you are right for this role.
  • Include a link to your Instagram profile in your Cover Letter or CV.