Brand Activation Manager

3 days ago

Vapi, India Arete Group Full time

Company Description

Founded in 1990, The Arete Group has been marked by sustained growth and strategic diversification across various sectors. Rooted in unwavering values, the group's expansion highlights resilience and purposeful development. Today, The Arete Group’s products and services span industrial parks, commercial and residential real estate, hospitality, retail, and investments, each representing excellence and innovation. The Arete Group identity remains a constant cornerstone across its operations.


Responsibilities

· Planning marketing strategies & budgeting for brand verticals & products.

· Hands on experience in ATL, BTL activations & digital marketing.

· Good in media planning covering all domains. Have handled budget of 1CR+

· Manage events such as product launches, exhibitions, and photo shoots, supervising advertising, product design and other forms of marketing.

· Using spreadsheets or Excel (pivot tables, VLOOKUP, etc.) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.

· Have experience managing a creative agency.

· Strategize the Digital marketing plan with focused targeting and implement it for improved business results.

· Preparation of MIS reports through proper analysis of Market Research data by using marketing analytics tools and data mining techniques.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Planning digital marketing campaigns, including web, SEM, email, social media and display advertising.

· Conducting marketing activities & working closely with distributors/partners & business development teams to ensure value and visibility of the products.

· Coordinating with partners (agencies) for lead generation activities such as mailers, road shows and other campaigns.

· Build comprehensive measurement and performance projection plans and build performance reports that shape future strategy (Analytical performance measurement).

· Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.

· Content generation and content writing expertise.

· Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy)

Behavioral

· Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment

· Strong writing and verbal communication, including presentation skills

Qualifications:

  • Education: MBA / Post graduation in marketing.
  • Experience: 7-10 years of relevant experience in marketing.
  • Preferably from the consumer durables or real estate industry.
  • Action-oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment
  • Strong writing and verbal communication, including presentation skills
  • Identify best practice for online success & entry models for the brand whilst upholding the brand equity
  • Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy)
  • Business acumen & comfort with funnel metrics, data and the ability to dive deep to validate/disprove hypothesis

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