FITPASS - Senior Copywriter

4 weeks ago

Gurgaon, India FITPASS Full time

About the Role:

We are looking for a strategic, data-driven Performance Copywriter to join our content and growth marketing team. This role is perfect for a creative writer who thrives in a results-oriented environment, understands customer psychology, and knows how to write compelling copy that converts.

You'll be responsible for crafting persuasive, action-driven copy across multiple performance channels including paid ads, landing pages, email campaigns, social media, and more.

Key Responsibilities:

- Write high-converting, on-brand copy for paid media (Facebook, Instagram, Google Ads, LinkedIn, etc.), landing pages, and email marketing campaigns.

- Collaborate closely with performance marketers, designers, and growth strategists to align copy with campaign objectives and audience insights.

- Continuously test and optimize messaging based on performance data (CTR, CVR, bounce rates, etc.).

- Conduct competitor research, A/B testing, and user behavior analysis to inform copy decisions.

- Translate product features into clear, benefit-focused messaging tailored to target segments.

- Stay updated on performance marketing trends, platform-specific best practices, and copy techniques that boost engagement and conversion.

- Work within brand voice and tone guidelines while adapting messaging to different formats and 2-4 years of experience in copywriting, preferably with a focus on performance content or direct-response marketing.

- Proven ability to write copy that drives measurable results.

- Strong understanding of performance metrics (CTR, CPC, CVR, ROAS) and how copy impacts them.

- Experience writing for digital channels including paid ads, landing pages, and emails.

- Comfort with A/B testing frameworks and using data to iterate on copy.

- Excellent grammar, editing, and communication skills.

- Familiarity with tools like Google Analytics, Meta Ads Manager, or CRO tools is a plus.

Why Join Us?

- A results-driven team where creativity meets strategy

- Opportunities to experiment, test, and learn at scale

- Work with a fast-paced, ambitious marketing team that values impact

(ref:iimjobs.com)

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