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Digital Marketing Manager

2 months ago

Palakkad, India Tekarg Full time

We are seeking an experienced Digital Marketing Specialist to develop and execute marketing strategies aimed at engaging and converting Google Cloud Platform (GCP) customers. The ideal candidate will have a deep understanding of cloud technologies, particularly GCP, and a proven track record of running successful digital marketing campaigns targeting this audience.

Key Responsibilities:

1. Strategy Development: o Develop and implement digital marketing strategies specifically designed to attract and engage GCP customers. o Identify key market segments and create tailored marketing campaigns to address their needs and pain points.

2. Content Creation: o Create compelling content, including blog posts, white papers, case studies, and social media updates, that highlights the benefits and features of GCP. o Collaborate with subject matter experts to ensure content accuracy and relevance.

3. Campaign Management: o Design, launch, and manage digital marketing campaigns across various channels including Google Ads, , email marketing, and display advertising. o Monitor and analyze campaign performance, making data-driven adjustments to optimize results. 4. Lead Generation: o Develop strategies to generate high-quality leads from GCP customers and nurture them through the sales funnel. o Implement lead capture mechanisms such as landing pages, forms, and calls-to action.

5. Market Research: o Conduct market research to stay updated on trends and developments in the GCP ecosystem. o Analyze competitor activities and identify opportunities for differentiation and growth.

6. Analytics and Reporting: o Track key performance indicators (KPIs) and provide regular reports on campaign effectiveness, ROI, and customer engagement. o Use analytics tools to gain insights into customer behavior and preferences.

7. Collaboration: o Work closely with the sales and product teams to align marketing efforts with business goals and customer needs. o Participate in cross-functional projects and contribute to overall marketing strategy.

Qualifications:

 Bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications in digital marketing or cloud technologies are a plus

.  3+ years of experience in digital marketing, with a focus on cloud technologies or enterprise software solutions.

 Proven experience with Google Cloud Platform (GCP) and understanding of its products and services.

 Strong knowledge of digital marketing tools and platforms, including Google Ads, Google Analytics, and social media advertising.

 Excellent written and verbal communication skills.  Ability to analyze data, derive insights, and make informed decisions.

 Strong project management skills with the ability to handle multiple tasks and deadlines.