Sales Manager

3 weeks ago

Chennai, Tamil Nadu, India Beverages Company Full time
Company : Beverages / Soft Drink Mfg. Company
Position : Sales Manager
Responsibilities
Sales Plan Development and Execution:
· Develop, review, and regularly update the monthly sales plan and sales initiatives with inputs from the area sales managers and analysis of market trends.
· Regularly track horizontal/vertical expansion plans to achieve growth as planned (both Primary and Secondary Sales).
· Collaborate with cross-functional teams to resolve sales issues and ensure demand fulfillment in compliance with organization policies.
2. Market Execution:
· Lead the sales team to drive market execution as per PiCoS (RED & NPD, and other sales standards) for relevant clusters.
· Execute and provide feedback on marketing programs and promotions to the team to counter competition.
· Drive Digital Initiatives in respective territories: Coke2Fihaara (B2B Platform) and other digital tools.
· Identify opportunities to develop Key Accounts for vertical growth.
3. RTM Management:
· Ensure inclusive growth and expansion of all Channels of Distribution while maintaining business hygiene.
· Lead Demand Planning exercises and ensure that all distribution infrastructure is in place.
· Review distributor sustainability, ROI (Half-Yearly) and Yearly
4. People Management and Capability Development:
· Coach and develop the sales team, identify training needs, and deliver training programs to enhance on-the-job execution skills.
· Conduct weekly and monthly performance reviews with Channel Managers, SEs and Distributors and ensure timely feedback.
· Support HR in Performance Management and minimize Sales Team Attrition.
Qualifications
MBA (Mktg)
10+ years' of sales experience in Beverages / Soft Drinks / FMCG Industry
Should have min. 5 years Team Management Experience & should have worked as an ASM/Sales Manager.
Excellent written and verbal communication skills
Contact
Rina Arun
+91 9904322770

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