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1 week ago
Job Title: Assistant Manager/Manager Offline Marketing.
Location: Noida.
Experience Required: Minimum 2-5 years of experience in ATL and BTL Marketing across major cities of India.
The candidate must be from Diagnostics.
Job Responsibilities:
- Oversee and manage both ATL (Above-the-Line) and BTL (Below-the-Line) offline marketing activities across India.
- Coordinate with internal teams (Design, Sales, Purchase, and Legal) to ensure smooth execution of marketing campaigns in line with SOPs.
- Build and maintain strong vendor relationships to ensure timely and high-quality service delivery.
- Maintain proper documentation for reports, work orders, and other campaign-related materials.
- Work closely with the Head of Offline Marketing to implement and execute marketing strategies effectively across all regions.
Ideal Candidate Profile:
- Proven experience in managing ATL and BTL marketing campaigns, ideally across multiple cities.
- Strong communication, coordination, and negotiation skills.
- Excellent vendor management and relationship-building capabilities.
- Ability to manage multiple tasks simultaneously and meet deadlines.
- Proactive with a keen attention to detail and a solutions-oriented mindset.
- Strong organizational and documentation skills.
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