Aerchain - Sales Enablement Specialist
2 weeks ago
What You'll Own and Be Responsible For
- Sales-Marketing Integration: Act as the central point of contact between Marketing and Sales, ensuring our teams are aligned on messaging, strategy, and goals.
- Account-Based Enablement: Develop and execute account-specific and industry-specific content strategies designed to win key accounts. This includes creating targeted content, playbooks, and resources for both short-term wins and long-term strategic pursuits.
- Mid-Funnel Acceleration: Design and manage programs to increase engagement and drive momentum in the middle of the sales funnel. Your goal is to capture the mindshare of prospects and drive deals to a successful close.
- Launch Program Execution: Collaborate with the Product Marketing and Marketing teams to create and execute product launch programs targeted specifically at key accounts.
- Content & Tooling: Work with Product Marketers and Designers to create high-impact sales materials, including presentations, case studies, battlecards, and demos, ensuring every sales professional has the resources they need to succeed.
- Cross-Functional Alignment: Work closely with SDRs, Hunters (Account Executives), Pre-Sales, Product Marketers, and Product teams to gather insights, identify gaps, and deliver impactful enablement success will be measured by your ability to:
- Reduce the average time a lead or deal spends in the funnel.
- Increase the conversion percentage across all stages of the sales pipeline.
What We're Looking For
- 5+ years of experience in a sales enablement, sales operations, or product marketing role.
- Proven experience in a B2B SaaS environment, with a strong understanding of the sales cycle.
- Excellent communication skills, with the ability to translate complex product information into simple, compelling sales narratives.
- Experience with content creation and sales enablement platforms.
- A strategic, proactive mindset with a strong bias for action.
(ref:iimjobs.com)
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