Lead Business Analyst

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.

We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of these will lead to a truly differentiated experience for you.

If this excites you, then apply below.

Role: Lead Business Analyst

Description:

You will be responsible for:

• Drive cross-functional engagements to define problem statements, establish KPIs, perform measurement planning,on-going data collection from variety of stakeholders, enabling the team to perform robust analysis of all marketing channels

• Curate solutions in form of presentations to address client requirements in tight timelines
• Work with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the customers marketing data

• Have hands on experience of at least 5 years on Digital Analytics and pharma related business use cases

• Prepares and present reporting results, new process, new implementation methodology or approach to business stakeholders and digital marketing teams

• Drive formulation of Gen AI based accelerators in existing web analytics portfolio of services

• Understand how a client's marketing data is used and provide recommendations on how to improve the available data. Also develop best practices for the business on data enablement and data collection approach.

• Liaison with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs

• Engage in project activity for implementing Digital Capbilities and assist in implementing effective practices that drive improved decision making, efficiency and performance

• Establish thorough understanding of customer requirements, potential business implications and provide business insights

• Should have experience in creating business, functional and technical documentation like BRD,DFD, FRD, TDD, FIAs etc.

Required Qualifications

• Atleast 5 years of experience as Digital analyst with good understanding of data from Digital platforms

• Understanding of Digital channels and Marketing programs

• Expert in curating prenetations to drive thought process in form of stories that address key points

• Expert with basic MS Office applications (Word, Excel, Power Point)

• Good communication skills

• Must have a functional understanding of digital analytics like Google Analytics and campaign life cycles

• Basic understanding of Data Privacy Laws

• Experience working in an onshore-offshore model with teams from different time zones and cultures

• Good knowledge of Digital Platforms operating on marketing data. Preferred platforms Google Analytics, Adobe, Ad Platforms, Salesforce Marketing Cloud, OneTrust

Qualifications & Experience

BE/Btech/MBA with IT experience

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate's merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.