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Marketing Manager
1 month ago
Marketing Manager – Experiential (Trade shows & Exhibitions)
Essential Area of Expertise:
- Should have independently handled international exhibitions like Gulf Food, FoodEx, Wofex, SIAL, Anuga etc and brand tradeshows both in domestic and international markets.
- Experience in FMCG
Desired Area of Expertise:
- Planning, organizing, and executing all aspects of tradeshows, exhibitions, and events to effectively promote our products and brand.
- Should have worked closely with the sales and marketing teams to ensure successful representation at key industry events that drive brand awareness, lead generation, and engagement with key stakeholders.
Critical/Special Exposure:
- Should have independently handled international exhibitions
Internal stakeholders:
Sales: Country Heads
Marketing: Brand Team
External Interface:
Agency: Design & Execution
Vendor: Manpower & Logistics
Agency: Exhibition Owners/Correspondents
Reporting to:
General Manager – Marketing
Purpose of the position:
This position is vital for ensuring that HyFun is strategically represented at industry events both domestic and global, facilitating business growth, and fostering strong relationships with key stakeholders. The person is expected to enhance brand visibility, creating impactful customer experiences, and driving lead generation through the effective management of tradeshows, exhibitions, and events.
Roles and Responsibility:
- Event Strategy and Planning: Develop an annual calendar of tradeshows, exhibitions, and events aligned with the overall marketing and business objectives.
- Create tailored event strategies that target specific audience segments and align with brand messaging.
Event Execution and Management:
Manage end-to-end event execution, including budgeting, venue selection, booth design, logistics, staffing, and vendor management.
- Ensure timely and efficient coordination of event setup, on-site support, and breakdown.
- Coordinate with external vendors, contractors, and agencies to deliver high-quality event experiences.
Brand Activation and Promotion:
- Work closely with the marketing team to create engaging on-site activations, brand experiences, and product demonstrations.
- Collaborate with the design and content teams to ensure that all branding and messaging are consistent with overall brand guidelines.
- Ensure product displays and promotional materials are creatively aligned to attract customers and partners.
Sales Support and Lead Generation:
- Develop strategies for lead capture, follow-up, and reporting after each tradeshow.
- Monitor performance metrics for event ROI, including lead generation, brand exposure, and sales impact.
Vendor and Stakeholder Management:
- Build strong relationships with event organizers, venue managers, booth contractors, and other key stakeholders to ensure smooth execution.
- Negotiate contracts, manage budgets, and ensure compliance with all event-related regulations.
Post-Event Reporting and Analysis:
- Conduct post-event evaluations to assess the effectiveness of each exhibition, identifying key learnings and areas for improvement.
- Provide detailed reports on event ROI, including lead generation, customer feedback, and overall performance.
Experience:
7-10 Years
Essential Qualification:
MBA in Marketing
Functional Skills:
- Project management skills
- Communication Skills
- Creative skills
- BTL, exhibition
- Spend management
- People management & interpersonal skills
