Branded Content Sales

2 weeks ago

Noida, India Associate Broadcasting Company Private Limited Full time

Branded content refers to content that is created or sponsored by a brand with the aim of promoting its products, services, or values. Unlike traditional advertising, branded content is typically more subtle and integrated, aiming to engage audiences in a meaningful way. It can take various forms, including articles, videos, social media posts and podcasts but we will concentrate more on videos.

To excel in the role of Branded Content Sales, candidates should possess a unique blend of skills and qualities:

  • Sales Acumen: 5-6 years’ experience in sales is essential, with a proven track record of meeting and exceeding targets. Candidates should be adept at building relationships, negotiating deals, and closing sales effectively in addition to having a ready to be used network of clients.

  • Content Marketing Knowledge: A solid understanding of content marketing principles is crucial. Candidates should be able to articulate the value of branded content to potential clients and demonstrate how it can align with their marketing objectives.

  • Creativity: The ability to think creatively and come up with innovative ideas for branded content campaigns is highly desirable. Candidates should be able to conceptualize compelling content ideas that resonate with target audiences.

  • Communication Skills: Excellent communication skills, both verbal and written, are essential for this role. Candidates should be able to articulate ideas clearly, present proposals persuasively, and build rapport with clients and colleagues alike.

  • Adaptability: The landscape of branded content is constantly evolving, so candidates should be adaptable and open to learning new trends and technologies in the field.

  • Collaboration: Branded content sales often involve collaboration with various stakeholders, including clients, content creators, and internal teams. Candidates should be team players who can effectively collaborate and coordinate efforts to deliver successful campaigns.

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