Paid Social Media Specialist
3 months ago
We are seeking a Paid Social Media Specialist to develop, execute, and optimize paid social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and TikTok.
You will play a key role in driving brand awareness and lead generation through well-targeted, data-driven campaigns.
The ideal candidate is skilled in audience targeting, campaign management, and performance analysis, ensuring that paid social efforts meet overall business objectives and deliver maximum return on investment (ROI).
Key Responsibilities:
- Campaign Strategy: Develop and implement paid social media strategies, including audience segmentation, creative direction, and budget allocation, aligned with business goals.
- Campaign Management: Set up, manage, and optimize campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring error-free execution.
-Ad Creative: Collaborate with the creative team to produce compelling ad copy, images, and videos tailored to resonate with target audiences.
- Performance Analysis: Monitor, analyze, and optimize campaign metrics (ROI, CTR, CPA) to ensure effectiveness and recommend improvements.
- Audience Targeting: Use advanced techniques like custom and lookalike audiences, demographic, and behavioral targeting to reach the right users.
- Budget Management: Optimize budget allocation across campaigns to maximize results and efficiency.
- A/B Testing: Conduct A/B tests on ads and landing pages to determine the most effective strategies.
- Reporting: Generate detailed performance reports with actionable insights and present them to stakeholders regularly.
- Industry Updates: Stay updated on the latest trends and developments in paid social media advertising to maintain a competitive edge.
- Collaboration: Work with other marketing teams to ensure cohesive marketing strategies.
Skills and Qualifications:
- Must-have Skills: Audience Targeting, Campaign Management, Performance Analysis, Social Media Strategy, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Brand Awareness, Lead Generation.
- Technical Expertise: 5+ years of experience with Google Analytics, Google Tag Manager, Google Data Studio (Looker Studio), and Supermetrics (preferred).
- Strong problem-solving abilities, with experience conducting A/B testing and creating performance-driven campaigns.
- Hands-on experience with paid media tools and proficiency in performance optimization techniques
-
Kolkata, West Bengal, India UPLERS SOLUTIONS PRIVATE LIMITED Full timePaid Social Media SpecialistWe are seeking a highly skilled Paid Social Media Specialist to drive business growth through well-planned and executed paid social media campaigns across multiple platforms. The ideal candidate will have expertise in audience targeting, campaign management, and performance analysis, ensuring maximum return on investment (ROI).Key...
-
Senior Social Media Insights Specialist
2 weeks ago
Kolkata, West Bengal, India ITC Limited Full timeJob Summary:We are seeking a Senior Social Media Insights Specialist to join our team at ITC Limited. As a key member of our Market Research function, you will be responsible for designing, developing, and delivering key business insights by leveraging digital analytics across social media platforms.Key Responsibilities:Sharing qualitative analytics on...
-
Social Media Marketing Specialist
3 months ago
kolkata, India Salt buzz Full timeRole DescriptionThis is a full-time hybrid role as a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for developing and executing social media strategies, creating content, managing social media accounts, Strategising digital marketing, and writing SEO Driving content.QualificationsSocial Media Marketing and...
-
Social Media Marketing Specialist
3 weeks ago
Kolkata, India Wing Assistant Full timeCompany Description Wing provides small businesses, startups, execs, and enterprises with top-tier remote talent for recurring tasks like Social Media Management, Executive Assistance, Data Entry, and Sales Calling. We offer an affordable solution to delegate excess work and focus on growing your business effectively. Role Description This is a full-time...
-
Fashion Social Media
3 months ago
Phulbagan, Kolkata, West Bengal, India Okie placement services private limited Full timeSocial media roles may include a variety of responsibilities, such as: Social media specialist Create social media strategies, plan social media campaigns, and have knowledge of web traffic metrics. Social media specialists should also have strong communication and analytical skills, and be able to work well in a team environment. Social media planner Plan,...
-
Social media
2 months ago
Kolkata, India Naukripay Full timeThis is a remote position. Social media job descriptions vary depending on the role, but common responsibilities include: Creating content: Create, manage, and monitor content for a company's social media channels. This includes writing posts and responding to comments. Planning campaigns: Develop and execute campaigns that align with the...
-
Social Media Marketing
6 months ago
Kolkata, India HAHALOLO SOCIAL NETWORK & TRAVEL INC Full timeDevelop and execute a comprehensive social media strategy that aligns with our overall marketing and business objectives. - Setting up and optimizing company pages within each social media platform - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Generate,...
-
Social Media Executive
6 months ago
Kolkata, West Bengal, India TELSTRA GLOBAL BUSINESS SERVICES Full time**Job Title: Social Media Executive** **On-site job** **Experience: 3-4 years** **Responsibilities**: - Training and supervising a cohort of social media specialists. - Creating written pieces that are sharp, memorable, and effective at prompting readers to take action. - Collaborating with Videographer and Multimedia Designers to ensure that posts are...
-
Social media
2 months ago
Kolkata, India Naukripay Full timeThis is a remote position. Social media job descriptions vary depending on therole but common responsibilities include: Creating content: Create manage and monitor content for a companyssocial media channels. This includes writing posts and respondingto comments. Planning campaigns: Develop and execute campaigns that align withthe companys goals and...
-
Social Media Marketing Executive
6 months ago
Kolkata, India HAHALOLO SOCIAL NETWORK & TRAVEL INC Full time**JOB DESCRIPTION-** - Develop and execute a comprehensive social media strategy that aligns with our overall marketing and business objectives. - Setting up and optimizing company pages within each social media platform - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience...
-
Social Media Marketing Specialist
3 months ago
Greater Kolkata Area, India Salt buzz Full timeRole DescriptionThis is a full-time hybrid role as a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for developing and executing social media strategies, creating content, managing social media accounts, Strategising digital marketing, and writing SEO Driving content.QualificationsSocial Media Marketing and...
-
Social Media
3 months ago
Kolkata District, West Bengal, India Okie placement services private limited Full timeA social media specialist's job is to improve a business's online presence by creating and managing social media content and campaigns: Create content Social media specialists create and share engaging content, such as text, images, and videos, to promote a company's brand. Manage accounts They manage social media accounts for a business, including creating...
-
Social Media Executive
6 months ago
Kolkata, West Bengal, India Alliance Work &Travel Full time**About us** We are professional, agile and innovative. Our work environment includes: - Modern office setting - Friendly staff - New team At Alliance Work and Travel we get people to work & travel abroad in amazing destinations! We are a small company with big dreams! We are a UK head quartered company with a new Kolkata office in India. The role will...
-
Social Media Executive
6 months ago
Kolkata, India Adyan Consultants Pvt Ltd. Full time**Responsibilities** - Developing engaging social media strategies. - Managing social media platforms of the organization. - Scheduling social media posts. - Engaging followers with regular company updates. - Creating brand awareness to gain audience attention. - Overseeing Social Media teamwork. - Responding to the comments on social media on time. -...
-
Kolkata, India Salt buzz Full timeRole DescriptionThis is a full-time hybrid role as a Social Media Marketing Specialist. The Social Media Marketing Specialist will be responsible for developing and executing social media strategies, creating content, managing social media accounts, Strategising digital marketing, and writing SEO Driving content.QualificationsSocial Media Marketing and...
-
Red Apple Technologies
3 weeks ago
Kolkata, India Red Apple Technologies Pvt Ltd Full timeRole Overview (SEO & Social Media Community Specialist):- As the SEO & Social Media Community Specialist, you'll lead efforts to optimize our online presence, grow our social media community, and enhance visibility across search engines.- Your goal will be to attract and engage gaming enthusiasts while fostering a vibrant and loyal community.Location:...
-
Social Media Executive
6 months ago
Kolkata, India Webskitters Technology Solutions private Limited Full time**Responsibilities** - Perform research on current benchmark trends and audience preferences - Design and implement social media strategy to align with business goals - Set specific objectives and report on ROI - Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) - Monitor SMO traffic metrics - Must have...
-
Social Media
4 months ago
Salt Lake, Kolkata, West Bengal, India Great Media Technologies Pvt Ltd Full time**Job Summary**: **Key Responsibilities**: - **Content Creation & Management**: - Develop, plan, and execute content strategies across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok). - Create and curate engaging text, image, and video content tailored to each platform. - Schedule and publish posts, ensuring consistent brand...
-
Social Media Executive
6 months ago
Kolkata, India Adyan Consultants PVT LTD. Full timeWe are looking for a witty and strategic social media executive to oversee our company's presence on a multitude of public platforms. The social media executive should create gripping content, analyze public feedback, and report on the effects of each key undertaking. You should also keep track of all access codes. To be successful as a social media...
-
Digital Marketing Specialist
3 weeks ago
Kolkata, West Bengal, India Naukripay Full timeNaukripay is seeking a highly skilled Digital Marketing Specialist to join our team in a part-time capacity. This role involves creating and managing the company's social media presence, developing content strategies, interacting with followers, and analyzing engagement data.The estimated annual salary for this position is $(50,000-$80,000), depending on...