Performance Marketing Manager/Specialist

3 hours ago

Bikaner, India Future Varsity Education Group Full time

Future Varsity is a fast-growing multidisciplinary higher education group with over two decades of experience shaping career-ready talent across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and other new-age domains.As we scale our operations, digital ecosystem, and brand presence, we are building a robust, data-backed growth engine. We are now hiring a Performance Marketing Specialist - an analytical leader who can drive full-funnel growth and handle budgets efficiently.If you treat every rupee like your own and every click like gold, this role is for youExperience & Leadership8–12+ years of deep performance marketing experience.Demonstrated success leading teams, managing agencies, and running multi-channel paid media at scaleProven ability to own and manage large budgets, forecasting, pacing, and optimizing spend for maximum ROIExperience building end-to-end performance strategies across channels, funnels, and consumer journeysAbility to work closely with leadership, admissions, product, and technology to drive aligned growth outcomesStrategic & Analytical ExpertiseExpertise across Google Ads, Meta Ads, YouTube, Programmatic, Ads at scaleDeep command over CAC, ROAS, LTV, attribution models, and full-funnel optimizationStrong grounding in research, segmentation, funnel design, and CROAbility to design growth experiments, A/B frameworks, and optimization roadmapsExperience building dashboards, marketing intelligence systems, and data-driven reporting structuresTechnical SkillsAdvanced proficiency in:GA4, GTM, Data Studio/LookerPixel setups, server-side tracking, UTMs, offline conversionsAutomation tools, CRM workflows, and lead-scoring systemsStrong understanding of MarTech stacks, integrations, and measurement systemsExperience optimizing landing pages with design/tech teamsJoin us if you optimise campaigns the way others optimise their selfies

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