Manager - Influencer Marketing

2 weeks ago

Faridabad, Haryana, India BigMuscles Nutrition Full time

About Us: BigMuscles Nutrition

- Were not just a supplement brand.

- Were a movement.

- A culture.

- A powerhouse of innovation and strength.

- Trusted by fitness icons and loved by millions, BigMuscles Nutrition is Indias go-to name in sports nutrition and health.

- Now, were looking for a Brand Builder with big ideas and even bigger ambition.

Key Responsibilities and Accountabilities (KRAs):

- Discovery & Logging of social media creators in the Brand Intelligence Dashboard.

- Reaching out to suitable creators and promoters and signing the contract with them.

- Getting campaigns executed from the Influencers.

- Create reports to track brand growth, highlighting areas for improvement.

- Market research to have a better understanding of consumers.

- Maintain healthy and professional relationships with Influencers.

Required Skills:

- Research & Analytical Skills Evaluate influencer credibility, audience alignment, and competitive benchmarks.

- Social Media Expertise Understand platform algorithms, influencer trends, and engagement dynamics.

- Communication & Negotiation Craft persuasive outreach messages and secure favorable collaboration terms.

- Project Management Manage timelines, approvals, and execution of influencer campaigns efficiently.

- Performance Metrics & Insights Track and interpret influencer KPIs, translating data into actionable strategies.

- Interpersonal Skills Build rapport with influencers, ensuring trust and long-term brand advocacy

(ref:iimjobs.com)

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