Brand Executive

3 weeks ago

Noida, India Attero Full time

Overview: Attero Recycling Private Limited is a NASA-recognized metal extraction company and end-to-end recycler of Li-Ion Batteries and E-waste headquartered in Noida and a manufacturing facility in Roorkee, Uttarakhand. Attero Recycling Private Limited is amongst a handful of elite organizations globally, with the capability to extract pure metals like Lithium, Cobalt, Titanium, Nickle, Manganese, Graphite, Gold, Copper, Palladium, etc from end-of-life electronics and Lithium-ion batteries.

The company is now in process of global expansion and setting up operations in India, Europe, and North America. Given the pace at which the company wants to grow, it expects employees to go beyond their defined roles to accomplish results, cooperate and collaborate with other team members, and are willing to apply innovation, and new ideas and take calculated risks like an entrepreneur.


Location: Noida 64

Position: Associate/ Executive

Experience: 1-2 years in D2C Brand Marketing (on-ground activation)


Job Description:-

Role Overview: We are seeking a brand executive to implement brand activations on-ground. This role includes travel to Attero's plant, warehouses, BTL activations, etc. This role is pivotal in crafting and implementing a cohesive brand strategy that resonates with our target audience and strengthens market presence for our corporate brand and allied brands.


Key Responsibilities


Brand Initiatives

  • Execute innovative brand campaigns that align with business objectives.
  • Manage programs to enhance customer engagement and brand loyalty.
  • Collaborate with cross-functional teams to execute on-ground activations.


Brand Identity

  • Ensure consistency in brand messaging, tone, and visual identity across all touchpoints.
  • Work with creative teams to develop compelling brand assets, including logos, merchandising, packaging, and marketing collateral.
  • Conduct regular brand audits to ensure alignment with company values and market positioning.


Qualifications and Skills:


Must-Have

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 1+ years of experience in brand management or marketing roles.
  • Strong knowledge of ATL and BTL marketing techniques and tools.
  • Proven experience in implementing brand strategies and campaigns.
  • Good communication, project management, and analytical skills.

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