Team Lead

4 weeks ago

Pune, Maharashtra, India Amura Full time

Designation: Team Lead - Social Media

Exp: 3-5 Years

Job Location: Pune

Mode: Work from Office

About Company:

- Amura Marketing Technologies is a next-generation MarTech company, delivers end-to-end marketing and sales solutions to leading brands in India.

- The company's ethos is built upon the philosophy of 'Marketing Engineered' , an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.

- Connect with us to be a part of Team Amura and the ever-changing, exciting digital world

Job Role:

- Amura is looking for a digital media enthusiast who is talented and passionate about social media.

- The ideal candidate must have extensive social media experience on various channels including Facebook, Twitter, Pinterest, instagram, Linkedin.

- Agency experience preferred.

- With a creative bent of mind along with excellent communication skills, the Candidate must develop innovative social strategies and must have a proven ability to carry the strategy forward through implementation and deliver results.

- The candidate must have a strong understanding of social sentiment, viral marketing and user behavior in a digital environment

Key Responsibilities & Duties:

- Develop creative and engaging social media strategies

- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels

- Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, -Hootsuite, Asana and Olapic

- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

- Develop, launch and manage new competitions and campaigns that promote your organization and brand

- Form key relationships with influencers across the social media platforms

- Undertake audience research

- Manage and facilitate social media communities by responding to social media posts and developing discussions

- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

- Analyze competitor activity

- Recommend improvements to increase performance

- Set targets to increase brand awareness and increase customer engagement

- Manage, motivate and coach junior staff such as social media executives or assistants

- Manage a budget for social media activities

- Educate other staff on the use of social media and promote its use within your company (in-house roles)

- Encourage collaboration across teams and departments

- Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Skills Required:

- A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques

- Knowledge and understanding of algorithms and search engine optimisation

(ref:iimjobs.com)

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