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Assistant Marketing Manager

2 months ago

Kolkata, India Multicon Group Full time

About Us:

Multicon Group is a prominent conglomerate in Eastern India with diversified businesses in Real Estate, Currency Exchange, Digital Media & Internet, Education and Fitness.


Job Summary:

The Assistant Marketing Manager, will be responsible for the implementation and execution of online/traditional marketing strategies that drive brand awareness, customer engagement, and sales growth for the various verticals & brands of the Multicon Group. This role will involve collaboration with cross-functional teams, assisting in customer acquisition & retention, campaign development, market research, and performance analysis to optimize marketing initiatives.


Key Responsibilities:

Digital/Social Media:

  • Managing the digital/social media accounts of all the verticals/brands under the organization.
  • Managing periodic posts, ad campaigns & post boosts across digital/social media channels.
  • Managing online reputation & coordinating leads generated with various verticals
  • Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
  • Stay up-to-date with digital marketing trends and new technologies, make recommendations for how the company can stay ahead of the curve.
  • Creating landing pages on CRM & managing the lead funnel.

Marketing Strategy:

  • Assist in the development and implementation of integrated marketing programs, which includes branding identity, strategic message development, advertising, and public relations in alignment with organization/brand goals.
  • Create written plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues.

Content Creation:

  • Collaborate with the design team/vendor to create engaging, high-quality content for websites, blogs, digital/social media, promotional materials & brand identity materials.
  • Writing and designing for proposals, advertisements/campaigns, internal/external communication pieces and web pages.
  • Ensure all content is aligned with the brand guidelines and marketing objectives.

Campaign Management:

  • Planning and execution of marketing campaigns across various channels including digital/social media, email, SMS, GMB, WhatsApp, paid advertising, SEO/SEM and traditional media.
  • Conduct A/B testing to understand how creative elements perform for each unique advertising goal (traffic, conversions, engagement).
  • Monitoring and optimization of campaign performance and overseeing marketing budgets. 
  • Collaborating promptly with the sales team for lead transfer & monitoring CRM.

Event Coordination:

  • Assist in organizing and coordinating marketing events, trade shows, and promotional activities.
  • Manage logistics and ensure effective execution of marketing events.

Market Research, Analysis & Reporting:

  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Analyse data to determine consumer profile & create target segments.
  • Track and analyse marketing metrics to evaluate campaign success and ROI.
  • Prepare regular reports for management summarizing marketing performance and provide actionable insights.

Team Collaboration:

  • Work closely with cross-functional teams such as sales, product development, and customer service/operations to ensure integrated marketing efforts.
  • Support the marketing manager in team projects and initiatives.

Personal performance, conduct and development:

1.       Flexibility and Teamwork: Work flexibly as part of a team to meet the needs of the products/services provided by the Company. Value each team member’s contribution and help colleagues reach the best of their abilities.

2.       Professionalism: Be aware of and adhere to Company policies and procedures. Set a good example to other team employees in attitude to work and professional working practices. Deal with all colleagues in a professional manner. Maintain a professional working relationship with team members/vendors.

3.       Additional: You may be asked to carry out tasks that are in addition to those listed in the Job Description where required and within your capabilities.

 

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 2+ years of experience in marketing or a related field.
  • Strong understanding of marketing principles, digital marketing tools, and analytics.
  • Excellent written and verbal communication skills.
  • Proficient in Microsoft Office Suite and marketing software (e.g., CRM tools, email marketing platforms, social media management tools).
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Team player with a positive attitude and a willingness to learn.

Preferred Skills:

  • Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.
  • Knowledge of SEO, SEM, and performance marketing strategies.