Salesforce Administrator

4 weeks ago

Mumbai, Maharashtra, India Beauty Concepts Pvt. Ltd. Full time

Job Type: Full Time, Permanent

Location: Borivali (West)

Designation: Salesforce Executive

Salary: As per industry Standards

Experience: 2 to 3 Years

Working Days: 5 days

About the company

BCPL – BEAUTY CONCEPTS, established in 1996 is a member of the Bahety Group of Companies, one of Kolkata's most trusted business houses. With a brand portfolio exceeding 45 leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands foraying the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners with a competitive edge in a challenging & emerging market like India.

Website - http://www.bcplindia.com/about-us/

Job Summary:

We are looking for a skilled and proactive Salesforce Executive with 3+ years of experience to lead the day-to-day management and optimization of our Salesforce platform in a fast-paced retail environment. This role is central to driving customer engagement, supporting sales and marketing campaigns, and enhancing operational efficiency through data-driven insights and system improvements. The ideal candidate brings both technical CRM expertise and a strong understanding of the retail landscape.

Key Responsibilities:

  • Manage and maintain Salesforce CRM data related to customers, product inventory, promotions, and campaign performance.
  • Collaborate with cross-functional teams (retail, ecommerce, marketing, customer service) to align CRM initiatives with business goals.
  • Build, customize, and maintain Salesforce reports and dashboards for actionable insights across sales and customer engagement.
  • Identify and implement workflow automations and process enhancements within the platform.
  • Support and train end users (store managers, customer care, marketing teams) to maximize adoption and efficiency.
  • Ensure high data integrity through regular audits, deduplication efforts, and structured data management practices.
  • Coordinate with external consultants or developers for advanced customizations or integrations, as needed.
  • Stay informed on Salesforce releases and retail CRM trends to proactively recommend improvements.

Requirements:

  • 3+ years of hands-on experience working with Salesforce Marketing Cloud in a retail or consumer-facing organization.
  • Salesforce Administrator certification strongly preferred.
  • Proficiency in managing CRM processes including lead management, campaign tracking, and reporting.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Solid communication skills and the ability to work with both technical and non-technical teams.
  • Experience supporting omni-channel retail operations is a plus.

Preferred Qualifications:

  • Experience with Salesforce Marketing Cloud Experience.
  • Familiarity with third-party integrations for ecommerce, loyalty, or marketing automation platforms (e.g., Mailchimp, Shopify, etc.).
  • Comfortable managing small-scale projects or platform enhancements independently.

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