TISTEPS - Content Head

4 weeks ago

Chennai, India TI Steps Full time

Data-driven Content Leader to spearhead our content strategy and execution across B2C and EdTech verticals. This role demands a deep understanding of consumer behaviour, learning journeys, and digital storytelling to drive engagement, brand authority, and conversions.Key Responsibilities:Strategy & Leadership- Define and lead the overall content strategy aligned with brand, marketing, and business goals.- Develop content frameworks for different stages of the user journey awareness, consideration, conversion, and retention.- Build and manage a high-performing content team including writers, editors, designers, and freelancers.Content Creation & Management- Oversee creation of high-quality content including blogs, videos, infographics, email campaigns, landing pages, and course materials.- Ensure content is optimized for SEO, readability, and platform-specific best practices.- Collaborate with product, sales, and academic teams to align messaging and tone.B2C & EdTech Focus- Craft compelling narratives that resonate with learners, parents, and educators.- Develop content that simplifies complex educational concepts and promotes learning outcomes.- Drive engagement through storytelling, testimonials, and interactive formats.Performance & Optimization- Use analytics tools to track content performance and user engagement.- A/B test headlines, formats, and CTAs to improve conversion rates.- Continuously refine content based on feedback, trends, and performance data.Brand & Voice- Maintain a consistent brand voice across all channels.- Ensure content reflects the company's mission, values, and educational philosophy.Qualifications & Skills:- 7+ years of experience in content strategy, content marketing, or editorial leadership.- Proven track record in B2C and EdTech content creation and campaign success.- Strong understanding of SEO, content analytics, and digital marketing funnels.- Excellent storytelling, editing, and communication skills.- Experience managing teams and working cross-functionally.- Familiarity with tools like Google Analytics, SEMrush, HubSpot, WordPress, and LMS platforms.What We Offer:- A mission-driven culture focused on impact and innovation.- Opportunity to shape the voice of a leading EdTech brand.- Collaborative environment with passionate educators and technologists.- Competitive salary, performance bonuses, and growth opportunities. (ref:iimjobs.com)

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