Sales Leader – D2C Premium Dairy

21 hours ago

Vadodara, India Bankai Agrifood Full time

Position: Sales Leader – D2C Premium Dairy (Subscription & Value-Added Products)

Location: Vadodara, Gujarat (with expansion scope across Gujarat & India)

Reporting To: Business Head – Agrifood


Purpose

Lead and manage the Direct-to-Consumer (D2C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management.


Candidate Profile

- Must have prior work experience in Vadodara and strong knowledge of local demographics

- Solely responsible for sales, marketing & logistics/D2C delivery management

- Education: Any graduate; MBA preferred in Sales & Marketing

- Minimum 7–15 years of experience in D2C Milk/Dairy product sales

- Additional FMCG sales & marketing experience is strongly preferred


Key Responsibility Areas (KRAs) & KPIs

1. **Customer Acquisition & Subscription Growth** – Achieve monthly subscription targets of new customers

- KPI: Number of new subscribers per month

2. **Customer Retention & Experience** – Maintain high customer satisfaction and reduce churn.

- KPI: Retention rate & churn percentage

- Benchmark: ≥ 90% retention, ≤ 5% churn monthly

3. **Revenue & Profitability Growth** – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee).

- KPI: Monthly recurring revenue (MRR)

4. **Distribution & Delivery Management** – Ensure efficient last-mile delivery and logistics for customer orders.

- KPI: On-time delivery rate

- Benchmark: ≥ 95% on-time delivery

5. **Marketing & Brand Visibility** – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption.

- KPI: Campaign ROI, app adoption, brand visibility

- Benchmark: ROI ≥ 3x on digital spends

6. **Sales Team Leadership** – Recruit, train, and manage a small high-performance sales and delivery team.

- KPI: Team productivity vs. target

- Benchmark: ≥ 90% target achievement

7. **Compliance & Quality Assurance** – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards.

- KPI: Timely Delivery & Customer complaints resolved within SLA

Competency Requirements

- Strong sales leadership experience in D2C/E-commerce business models

- Proven track record in subscription growth and retention

- Excellent understanding of dairy/FMCG sector and consumer behavior

- Deep knowledge of Vadodara city market and customer demographics

- Digital marketing, analytics, and customer lifecycle management skills

- Team management, communication, and leadership abilities

- Ability to manage sales, marketing, and logistics end-to-end

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