Chief Marketing Officer

Role Summary:As the Chief Marketing Officer, you will lead the organisation's brand, marketing, and communication strategy to position the company as the most trusted and aspirational luxury real-estate developer in India. You will drive the growth of the business through innovative marketing campaigns, digital transformation, and brand-building initiatives that speak to HNI and UHNI audiences. Key Responsibilities: - Brand Leadership: Define and evolve organisation's brand identity in alignment with its vision and luxury positioning. Ensure consistent brand language across all channels.- Marketing Strategy: Build and execute 360-degree marketing strategies for all projects and the corporate brand including ATL, BTL, digital, PR, influencer, and event marketing.- Digital Transformation: Drive digital marketing efforts including performance marketing, content strategy, SEO/SEM, CRM, automation tools, and lead generation funnels.- Product Positioning: Collaborate with sales, design, and development teams to build compelling value propositions for each project.- Campaign Management: Lead creative development, media planning, and execution of high impact campaigns with measurable ROI.- PR & Communications: Manage media relations, public appearances, and thought leadership efforts. Build organisation's narrative with relevant stakeholders.- Team Leadership: Build, lead, and mentor a high-performing marketing team and partner ecosystem (agencies, consultants, PR firms, etc.).- Market Intelligence: Leverage data and consumer insights to shape strategies and stay ahead of industry trends and competitor moves.Key Requirements:- Experience: 15+ years of progressive marketing experience, with at least 5 years in a senior leadership role, preferably in luxury real estate, hospitality, or lifestyle brands.- Education: MBA in Marketing or equivalent from a top-tier experience in luxury branding and digital marketingStrong analytical, leadership, and storytelling skillsAbility to work in a high-growth entrepreneurial environmentStrong network with agencies, media houses, and PR firmsExposure to customer segmentation targeting HNI/UHNI segmentsLocation: Lower Parel, MumbaiAbout the Organisation:We are the largest branded luxury real-estate developer in India Established in 2012, we have grown to become the largest developer of Trump-branded properties in the world (after the Trump organisation). Our current employee strength comprises more than 150 associates across Mumbai, Pune, Delhi-NCR, Kolkata, and Bangalore, and we have a team of incredibly talented, hungry, bright, and passionate folks, including IIT, IIM, Wharton, and SPA toppers and industry stalwarts.We are focused on creating world-class products and customer experiences. We pioneered the concept of branded residences in India and are developing over 6 million square feet of branded residential projects in India. We are also proud to be developing the world's largest rooftop terrace.We believe in contributing towards a sustainable environment and are committed to developing responsible homes that are energy efficient and use materials and resources that do not cause a negative impact on the environment.Join us in our mission to create world-class real estate and customer experiences. Be a part of the team and help us shape the future of luxury real estate in India. (ref:iimjobs.com)