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Social Media Manager

2 months ago

Noida, India Torani India Full time

Company Description

Torani India is a fashion house located in Noida, dedicated to designing sartorial stories that draw inspiration from Indian heritage. Founder and Creative Director Karan Torani uses time-honoured Indian techniques and looms to craft our beautiful Indian ensembles. Discover our latest designs on our website or at our flagship store in Khan Market, Delhi.


Role Description

  • Creating content
  • Social media managers create and curate content for a company's social media channels. This can include written and visual content, and working with copywriters and graphic designers. 
  • Managing social media communities
  • Social media managers build and moderate social media communities by responding to comments and keeping members engaged. 
  • Monitoring social media
  • Social media managers monitor social media profiles for comments and queries, and track key performance indicators (KPIs) like likes and link clicks. 
  • Analyzing trends
  • Social media managers analyze trends and competitor performance. 
  • Collaborating with others
  • Social media managers collaborate with agencies, influencers, and other departments to improve brand awareness and optimize campaigns. 
  • Communicating with clients
  • Social media managers communicate with customers who engage with social media posts. 
  • Conducting audience research
  • Social media managers conduct audience research to learn more about how their intended audience responds. 
  • Developing social media identity
  • Social media managers develop and manage a brand's social media identity. 
  • Hiring and overseeing employees
  • Social media managers may hire and oversee junior social media marketing employees and contractors. 



Qualifications

  • Social Media Marketing and Social Media Optimization (SMO) skills
  • Excellent written and verbal communication skills
  • Experience in developing and executing content strategies
  • Strong writing skills
  • Bachelor's degree in Marketing, Communications, or related field
  • Strong understanding of Indian fashion industry and cultural landscape
  • Experience with Adobe Creative Suite and graphic design skills are a plus