Performance Marketer

2 months ago


New Delhi, India The Loom Full time

PPC Specialist - (Facebook /Google Adword)


Experience - Ecommerce & 4+ Years ( PPC only)



1. Campaign Strategy & Execution:

Develop and execute Facebook/Instagram/Adword campaigns to drive conversions, and revenue. Create prospecting and retargeting strategies based on audience segmentation.


2. Ad Creative Optimization:

Work with the creative team to design high-performing ad creatives. Continuously test and optimize for maximum engagement.


3. Audience Targeting & Segmentation:

Define segment and target audiences using Facebook’s advanced tools. Manage custom and lookalike audiences to improve targeting.


4.Budget & Bidding Management:

Set and manage ad budgets for multiple campaigns, ensuring efficient spend. Optimize bidding for best ROAS.


5. Analytics & Reporting:

Monitor performance, analyze KPIs (CTR, CPC, ROAS), and provide actionable insights. Prepare weekly/monthly reports with recommendations for improvement.

6. Identifies trends and insights, and optimizes spend and performance based on the insights.

7. Collaborates with internal teams to create landing pages and optimize user experience.

8. Identifies critical conversion points and drop off points and optimizes user funnels


Required Candidate profile


1. Optimize Budget, CPA & ROAS

2. Hands on experience on Facebook Business Manager & Google Adword is required

3. Having a good sound knowledge into PPC

4. Proven working experience into Ecommerce and PPC of 4+ years

5. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

6. Strong analytical skills and data-driven thinking

7. Up-to-date with the latest trends and best practices in PPC and measurement.


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