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Affiliate Marketing Specialist
4 months ago
Balancehero :
Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.
J.D : Affiliate Marketing
- Working with affiliate marketing partners and internal teams to develop online advertising plans
- Manage affiliate relationships to ensure alignment with businessgoals.
- Ability to plan, execute monthly plans and target with affiliate partners and ensure they comply with legal and brand guidelines.
- Managing end-to-end channel ownership and accountability.
- Developing and managing new and existing partnerships.
- Maintaining partnership communications.
- Ability to Manage monthly invoicing and payment process for eachpartner as per the functional process.
- Have an understanding of using 3rd Party MMP tools to track the channel performance across the funnel events.
- Should have a data-driven approach in decision making.
- Observes and assists in the creation, execution and analysis of marketing campaigns for affiliates channel.
- Beyond Affiliates, experience in native advertising, programmatic advertising, in-app advertising will be an added advantage.
- Supports coordination and communication regarding ongoing offer and promotional placements between internal and external partners.
- Monitor and analyze performance and ROI for affiliate channel.
- Communication & relationship building with affiliate partners.
- Identifying the right partners, closing commercial deals with good negotiation skills and on-boarding partner with a complete due diligence process.
- Manage all legal and compliance-related tasks for each partner relationships.
- Daily tracking of performance numbers and analysing insights to improve performance based on ROI.
- Should be a Self - starter on initiating task and taking it to completion.
- Monthly planning for partner wise target and then driving it to achievement with co-
- Cordination b/s both internal and external teams.
