Marketing Communications Specialist

Job Description:

We are seeking a dynamic and creative Marketing Communications Specialist to drive and execute strategic communication and marketing initiatives that enhance our brand visibility, voice, and thought leadership in the market. This role is ideal for professionals with a strong foundation in brand storytelling, content creation, and digital marketing practices including SEO, performance marketing, and inbound strategy.

Experience: 2-4 Years (At least 1 year in a SaaS-based product company)

Location: Hyderabad

Key Responsibilities:

• Develop and implement brand communication strategies that enhance visibility, engagement, and consistency across all channels.
• Craft thought leadership content on behalf of the CEO, CTO, and key leadership to position them as industry voices in the SaaS space.
• Drive content strategy and execution for inbound marketing efforts—blogs, whitepapers, case studies, and landing pages optimized for SEO.
• Support demand generation by collaborating with the marketing team to create content for performance marketing campaigns across digital platforms.
• Create compelling brand narratives for campaigns, events, and product launches that resonate with targeted buyer personas.
• Collaborate with designers to develop visually aligned event collaterals, marketing assets, and sales enablement materials.
• Monitor market trends, competitor messaging, and emerging industry themes to keep brand communications relevant and innovative.
• Leverage storytelling techniques to humanize the brand and build emotional connections with customers and prospects.

Qualifications:

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• 2–5 years of experience in brand communications, content marketing, or digital marketing.
• Minimum 1 year of experience working in a SaaS or tech-driven environment preferred.
• Proven expertise in content creation, inbound marketing, SEO best practices, and performance marketing concepts.
• Strong written and verbal communication skills, with an innate ability to craft engaging narratives.
• Understanding of branding fundamentals and the ability to translate them into impactful campaigns.
• Ability to manage multiple projects in a fast-paced, cross-functional environment.
• Strategic thinker with a creative mindset and strong attention to detail.

About The Company

OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don't just connect the dots; we create journeys that keep customers coming back for more

Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we're the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It's not just about sales; it's about fostering loyalty that lasts.

What Makes Us Unique?

OptCulture isn't your typical tech company. We're a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale.

And here's the kicker—we're growing

OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.