Salesforce Developer

2 days ago

New Delhi, India DBiz.ai Full time

Job Title: Salesforce Marketing Cloud SpecialistOverviewWe are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation — not day-to-day campaign execution.The ideal candidate will have 5+ years of technical, hands-on SFMC experience, expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.Key ResponsibilitiesPlatform Management & Modules- Architect and optimize SFMC modules: Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications. - Build reusable frameworks, templates, and automations that improve efficiency and governance. - Implement Einstein features (e.g., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.Integration & Data Management- Design and maintain robust integration with Salesforce Sales/Service Cloud and other enterprise systems via APIs and connectors. - Develop advanced SQL queries, joins, and unions for precise audience segmentation. - Maintain secure, bidirectional data sync while ensuring compliance and data integrity.Dynamic Content & Personalization- Build advanced AMPscript and SSJS for personalized content at scale. - Implement multilingual and context-driven personalization for global audiences.Automation & Journey Orchestration- Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers. - Optimize automations with monitoring, error handling, and alerting.Governance & Compliance- Enforce GDPR, CAN-SPAM, and global consent management. - Document and implement audience governance, opt-in/out processes, and compliance workflows.Collaboration & Enablement- Partner with CRM, IT, and marketing to align data and technical requirements. - Provide technical enablement, documentation, and training for internal stakeholders. - Liaise with vendors/partners on advanced implementations.Qualifications- Bachelor’s degree required; Master’s/MBA preferred. - 5+ years of technical, hands-on SFMC experience (not campaign operator). - Expertise in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages. - Advanced proficiency in AMPscript, SQL, SSJS, HTML/CSS. - Strong experience integrating SFMC with Salesforce CRM and APIs. - Knowledge of Einstein AI for SFMC (Send-Time Optimization, Scoring). - Understanding of data governance and compliance frameworks (GDPR, CAN-SPAM, CASL, etc.). - Salesforce certifications preferred: SFMC Developer, SFMC Consultant, Marketing Cloud Administrator. - Excellent technical documentation and troubleshooting skills.

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