Digital Analyst

3 weeks ago

Bengaluru, India Decathlon Sports India Full time

As Digital Analyst I analyze the purchasing and user navigation behavior on the online

platforms(Web/App/other channels) and generate concrete recommendations to improve the

performance of the main indicators and support data-based decisions with simple visualisation.


MY RESPONSIBILITIES :

1. Analyzing the purchasing and user behavior in the online shop and application to generate

concrete recommendations on how to improve the performance of the main indicators.

2. Identifying customer behavior patterns and insights that will translate into business

improvements in the customer journey across all touchpoints.

3. Gather business requirements from Stakeholders.

4. Creates extensive plans, data collection and analysis procedures and data insight

visualizations for assigned projects.

5. Compliance with cybersecurity, privacy, and data governance standards.

6. Drives innovation and integration of new web analytics data related technologies and

practices into projects and activities in the R&D organizations

7. Providing training for team members on the analytics tools to ensure their autonomy.

8. Leading various international projects and contact person for Digital Analytics in India.

9. Keeping updated about Digital Analytics trends, new tools and innovative solutions.

10. Training & mentoring of the (other)Digital Analyst(s). (Advanced)


MY KEY PERFORMANCE INDICATORS :

➔ Conversion Rate E-commerce

➔ Customer Acquisition & Retention

➔ Marketing Efficiency (ROAS)

➔ Key Digital Metrics (Traffic, ABV, Conversion, Returns & Cancellations)

➔ App downloads

➔ 100% Analytics tool usage,

➔ 100% teammates trained on Analytics Tool

➔ A/TEsts & give concrete recommendations & actions



MY KEY SKILLS:

Soft Skills: Listening - Projection - Data driven analysis - Communication - Change Management - Functional Management (beyond scope of direct responsibility)

Hard Skills: Build a Analytics project, Basics of Digital Marketing and Communication, Basics of Commerce and Strategies,


TOOLS:

✓ Google Analytics 4

✓ Amplitude

✓ BigQuery

✓ A/B Testing Tools

✓ Data studio

✓ QuickSight

✓ Dynamic Yield/VWO/AB testy

✓ HotJar

✓ Tag Manager

✓ SQL for Big Query

✓ HotJar

✓ A/B Testing and

Experimentation for Beginners

✓ Digital Analytics Training

(Advanced)


TOOL EXPERTISE:

-- I have a very good knowledge in other digital analytics and data visualization tools

-- I standardize the design and structure of our analyses & dashboards in the Digital area for the best and easiest

customer experience

-- I continue to train with our current Digital Analytics tools through trainings, seminars & events -- I keep updated about Digital Analytics trends, new tools and innovative solutions

-- I ensure data quality in the tools of relevant responsibility


JOB INFORMATION:

● Location : Decathlon Sports India, Survey No - 78/10, A2 - Chikkajala Village, Bellary Road, Bengaluru, Karnataka 562157

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