Public Relations Officer

3 days ago


Bangalore Metropolitan Area, India Xiphy Digital Full time

•Develop and implement a comprehensive PR strategy to enhance the company’s public image.

•Write and distribute press releases, articles, and other PR materials.

•Manage media relations, including responding to media inquiries and organizing press conferences.

•Plan and execute events, such as health seminars, workshops, and press events.

•Collaborate with the marketing team to align PR activities with overall marketing strategies.

•Monitor media coverage and analyze PR campaign effectiveness.

•Build and maintain relationships with key stakeholders, including journalists, influencers, and community leaders.

•Handle crisis communication and develop plans to mitigate potential PR issues.

•Stay updated with industry trends and public sentiments, integrating relevant findings into PR strategies.


Work Location: Devanahalli, Bangalore


Qualifications:

•Bachelor’s degree in Public Relations, Communications, Media Studies, or a related field with 2 years of experience

•Proven experience in public relations, preferably in the healthcare industry.

•Excellent verbal and written communication skills.

•Strong interpersonal skills with the ability to build and maintain relationships.

•Ability to work independently and as part of a team.

•Creative and strategic thinker with the ability to generate new ideas.

•Strong organizational and time-management skills.

•Familiarity with media monitoring tools and PR software.

•Ability to handle stressful situations and manage crisis communication effectively.

Desired Skills:

•Knowledge of Ayurveda and the healthcare industry.

•Experience with event planning and management.

•Proficiency in social media platforms and digital communication tools.

•Basic graphic design skills.



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