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Public Relations Officer

3 months ago

bangalore, India Xiphy Digital Full time

• Develop and implement a comprehensive PR strategy to enhance the company’s public image.

• Write and distribute press releases, articles, and other PR materials.

• Manage media relations, including responding to media inquiries and organizing press conferences.

• Plan and execute events, such as health seminars, workshops, and press events.

• Collaborate with the marketing team to align PR activities with overall marketing strategies.

• Monitor media coverage and analyze PR campaign effectiveness.

• Build and maintain relationships with key stakeholders, including journalists, influencers, and community leaders.

• Handle crisis communication and develop plans to mitigate potential PR issues.

• Stay updated with industry trends and public sentiments, integrating relevant findings into PR strategies.


Work Location: Devanahalli, Bangalore


Qualifications:

• Bachelor’s degree in Public Relations, Communications, Media Studies, or a related field with 2 years of experience

• Proven experience in public relations, preferably in the healthcare industry.

• Excellent verbal and written communication skills.

• Strong interpersonal skills with the ability to build and maintain relationships.

• Ability to work independently and as part of a team.

• Creative and strategic thinker with the ability to generate new ideas.

• Strong organizational and time-management skills.

• Familiarity with media monitoring tools and PR software.

• Ability to handle stressful situations and manage crisis communication effectively.

Desired Skills:

• Knowledge of Ayurveda and the healthcare industry.

• Experience with event planning and management.

• Proficiency in social media platforms and digital communication tools.

• Basic graphic design skills.