DENTSU - Senior Account Manager - Paid Social

2 days ago


Chennai, India DENTSU Full time

Description: The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.Job Description:Key responsibilities:- Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIs.- Responsible for the operational success of accounts, ensures deliverables are met on time and on budget.- Owns and manages the client strategy and plans key campaign efficiencies.- Manages all day-to-day efforts and is the primary day-to-day SME voice to the client.- Plans accounts and growth opportunities, working closely with the Account Directors.- Builds strong relationships across Client Services and other channel teams.Location: ChennaiBrand: ParagonTime Type: Full timeContract Type: PermanentRequired Skills & Qualifications:- Proven experience managing Paid Social campaigns in a digital agency or client-side environment.- Strong understanding of major paid social platforms (Facebook/Meta Ads Manager, TikTok Ads, LinkedIn Ads, Pinterest Ads, X Ads, etc.).- Ability to develop and execute data-driven strategies that drive performance.- Excellent analytical and problem-solving skills, with the ability to translate data into insights.- Strong communication and presentation skills, with experience managing senior stakeholders.- Solid project management skills and the ability to handle multiple accounts or campaigns concurrently.- Experience in client relationship management and delivering exceptional client service.Preferred Qualifications:- Experience mentoring junior team members or leading small account teams.- Knowledge of attribution models, audience segmentation, and cross-channel media planning.- Experience with analytics tools (Google Analytics, platform-specific dashboards, etc.).- Familiarity with emerging social platforms and industry trends. (ref:iimjobs.com)



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