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Search Engine Optimization Executive
3 months ago
Conduct keyword research, analysis, and optimization to improve organic search rankings.
Develop and implement on-page and off-page optimization strategies to enhance website visibility and performance.
Perform technical SEO audits and provide recommendations for website improvements.
Monitor and analyze website traffic, rankings, and user behavior using SEO tools.
Stay updated with industry trends, search algorithm changes, and best practices to ensure effective SEO strategies.
Tracking Tag Integrations:
Implement and manage tracking tags, including Google Analytics, Google Tag Manager, and conversion pixels.
Collaborate with cross-functional teams to define tracking requirements and ensure accurate data collection.
Conduct quality assurance tests to validate tag implementations and troubleshoot any issues.
Generate reports and provide insights on website performance, conversion rates, and user behavior.
Social Media Marketing:
Develop and execute social media strategies to enhance brand visibility, engagement, and conversions.
Create and manage social media campaigns across various platforms, such as Facebook, Instagram, Twitter, , etc.
Conduct thorough audience research to identify target demographics, interests, and behaviors for precise targeting.
Monitor campaign performance, including reach, impressions, clicks, conversions, and engagement metrics.
Continuously optimize campaigns based on performance data to improve Return on Ad Spend (ROAS) and Return on Investment (ROI).
Perform A/B testing of ad creatives, headlines, and targeting parameters to identify the most effective combinations.
Stay updated with the latest social media trends, features, and algorithm changes to leverage new opportunities.
Collaborate with the design team to create visually appealing and on-brand social media assets.
Engage with the audience through comments, messages, and mentions, fostering a positive brand image.
Monitor and respond to social media mentions, reviews, and feedback in a timely and professional manner.
Collaborate with influencers and brand ambassadors to amplify brand reach and engagement.
Analyze social media metrics and provide detailed reports on campaign performance, highlighting key insights and recommendations for future optimizations.
Search Engine Marketing (SEM):
Develop and implement search engine marketing campaigns, primarily using platforms such as Google Ads, Bing Ads, and other search engine advertising platforms.
Conduct comprehensive keyword research to identify relevant and high-performing keywords for campaign targeting.
Create compelling ad copy and optimize ad extensions to improve click-through rates (CTRs) and ad relevance.
Set up and manage campaign budgets, bidding strategies, and ad placements to maximize Return on Ad Spend (ROAS) and Return on Investment (ROI).
Continuously monitor campaign performance, including impressions, clicks, click-through rates, conversions, and cost per acquisition (CPA).
Analyze campaign data and metrics to identify areas for optimization and improvement.
Conduct A/B testing of ad variations, landing pages, and targeting parameters to identify the most effective combinations.
Optimize campaigns by adjusting keyword bids, ad scheduling, geographic targeting, and device targeting.
Implement conversion tracking and goal tracking to measure the effectiveness of campaigns and optimize for desired actions.
Collaborate with the web development team to ensure proper implementation of tracking codes and landing page optimization.
Stay updated with the latest trends and best practices in search engine marketing to leverage new opportunities and features.
Generate detailed reports on campaign performance, providing insights, trends, and actionable recommendations for future optimizations.
Analytics and Reporting:
Collect and analyze data from various digital marketing channels to measure campaign effectiveness.
Create comprehensive reports with key performance indicators (KPIs) and actionable recommendations.
Monitor website analytics, conversion rates, and user behavior to identify areas for improvement.
- Stay updated with analytics tools and methodologies to drive data-driven decision-making
