Senior Creative Strategist

2 weeks ago

New Delhi, India Chase Protein Full time

Job Opening: Senior Creative StrategistLocation:On-Site Employment Type:Full-TimeWe are seeking a visionary Senior Creative Strategist to define the creative future of our brand. Reporting directly to [e.g., CMO/Head of Marketing], you will be the ultimate owner of our brand voice, campaign narratives, and creative standards. This role requires a broad, strategic view to translate business goals into compelling, high-impact consumer experiences across all channels. Key ResponsibilitiesCreative Vision & Strategy Campaign Architecture: Design the core campaign idea and overarching creative narrative that guides all marketing efforts (from concept to execution). Brand Voice Governance: Establish, document, and enforce the holistic brand voice, tone, and personality across every consumer touchpoint and creative asset. Creative Briefing: Develop inspiring and insightful creative briefs that clearly articulate the strategic challenge and execution expectations for internal and external teams. Performance Insight: Connect creative performance data (e.g., ad copy CTR, sentiment) directly to brand health and business ROI, using insights to continually refine strategy.Integrated Channel Ownership Influencer Strategy: Define the strategic role of influencers, developing the macro-level themes, messaging, and engagement tiers to integrate them into campaign narratives seamlessly. Advertising Creative: Direct the creative idea and strategic messaging for all ad copy, ensuring all paid media assets adhere to the established brand strategy and performance goals. Cross-Functional Leadership: Act as the primary creative strategy partner for the Marketing, Product, and Sales teams, ensuring creative alignment across the organization.Qualifications & Experience Must-Haves 5+ years of experience in Creative Strategy, Brand Strategy, or relevant roles within an agency or in-house marketing team. Proven ability to design and launch large-scale, integrated marketing campaigns from the conceptual phase to market launch. Exceptional skills in translating complex business challenges into simple, emotional, and compelling creative ideas. A strong portfolio demonstrating ownership of brand voice development and multi-channel creative direction.Nice-to-Haves Experience managing and mentoring junior strategists or creative teams. Deep understanding of performance marketing metrics (CPC, CPA, ROAS) and how creative influences them.

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