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LedX - Chief Marketing Officer

1 month ago

Bhopal, Madhya Pradesh, India LedX Legal Learning Edutech Private Limited Full time

Job Title : Chief Marketing Officer

Location : Indore

Terms : Permanent

About The Role:

- We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

- An excellent CMO is passionate for their profession and have great knowledge. They can balance a practical mindset with a creative business acumen and lead people through complex marketing Listen to the trends of the market and direct the market research efforts of the company

- Collaborate with other departments to guide a unified approach to customer service, distribution etc, that meets market demands

- Define marketing strategies to support the company's overall goals and objectives

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation

- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique voice

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Build a highly efficient team of marketing professionals

- Create a solid network of strategic partnerships

- Set marketing goals and objectives

- Plan, implement and manage marketing strategy

- Contribute to the overall growth of the company

- Review and manage content marketing strategy

- Determine KPIs for the marketing department

- Keep the marketing budget in check

- Track KPIs on a regular basis and present reports

- Work with sales and development and customer success teams

- Create and present the annual marketing plan and strategy

- Use data and reports to make evidence-based decisions

- Analyse company's marketing strategy and suggest improvements

- Stay up to date with the latest technology

- Stay up to date with the latest best practices

- Attend marketing conferences and educational programs

- Design, plan and execute effective marketing campaigns

Skills Required:

- Being customer-centric

- Hands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, Web Trends, Salesforce, etc.

- In-depth knowledge of big data analysis

- Regularly produce and present reports

- Excellent organizational and time management skills

- Good communication and interpersonal skills

- Excellent presentation skills

- MBA in Marketing, MA or similar relevant field

- Additional marketing certifications are a plus

(ref:iimjobs.com)