Product Marketing Manager

1 month ago

Kollam, India Benchire Full time

We are Hiring a Product Marketing Manager with 6+ years of Experience for Product Based startup company Based out of Bangalore .


Job Description


Roles & Responsibilities

  • Driving the go-to-market strategy for the company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution
  • Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge
  • Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.
  • Collaborating to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share
  • Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention
  • Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns
  • Lead product marketing strategy & execution for the enterprise, including new product and partner launches
  • GTM planning: Quarterbacking go to market activities for marketing teams and enabling campaign
  • Drive lead generation efforts across and other platforms to drive sales growth
  • Identify the right channels and ecosystem of partners to ensure company reach to the right audience and drive conversion
  • Uplevel the content used - proposal templates, client case studies, product fact sheets and competitive positioning
  • Direct and channel B2B positioning, messaging and audience segmentation leveraging market and competitive research
  • Create and maintain assets including but not limited to solution briefs, videos, presentations, blogs, email copy, and campaign copy
  • Work collaboratively with product management, corporate marketing, and sales enablement to deliver assets, content, and training
  • Perform funnel analysis, identify optimization opportunities, and take appropriate action with a cross organisational team
  • Identify and write customer success stories
  • Maintain competitive intelligence on the area(s) of product you support
  • Actively look for ways to help company achieve its product marketing goals
  • Drive efforts for building market awareness, pipeline / demand, as well as revenue
  • Work across the marketing team to provide content for website, collateral, public and analyst relations, trade shows, online marketing, customer stories, and more
  • Represent the company at various speaking engagements and conferences
  • Deliver sales training and enablement and develop tools such as sales kits, ROI analysis, and messaging guides to enhance sales effectiveness

Key skills

  • At-least 7 years of dedicated b2b SaaS product marketing experience with 2 years as a manager in enterprise domain (startup experience, devops experience will be a bonus)
  • A growth mindset and passionate about building things from the ground up, strong sense of ownership and a ‘lets-get-it-done’ attitude
  • Ability to interact with senior leadership, Engineering, Product Management teams
  • Good understanding of tools of the trade, i.e. SEO, SEM, sponsored content, account-based marketing, excellent communication skills, marketing analytics
  • Strong attention to detail and ability to handle multiple activities simultaneously
  • Having experience of US region is an added advantage
  • Exceptional brand storytelling skills and experience building brand architectures
  • Communication skills - Clarity and brevity in all forms of communication - ability to inform as well as influence is critical. Creativity to come up with unique concepts for engaging audiences.
  • Excellent storytelling skills and experience creating product narratives and pitches
  • Excellent content creation skills across multiple mediums, including video, whitepapers, blogs, ebooks, infographics, product and solution briefs
  • Hustle - Ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
  • Leadership - Articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
  • Product Marketing - Strong understanding of and marketing across different social media platforms
  • Content - Manage teams to conceptualise and create content for brand marketing across channels
  • Digitally Savvy - Driven to learn new technologies and tools
  • Advanced project management skills with the ability to manage competing deliverables and timelines
  • Willingness to travel to industry conferences, customer visits, sales meetings, and other places, both in the U.S. and internationally
  • Strong leadership, interpersonal, and collaboration skills

Eligibility (required experience):

  • Bachelor's degree or higher or equivalent work experience; MBA a plus
  • 5-10 years of experience with notable experience in marketing, sales and/ or product required
  • +5 years of marketing experience in digital preferred
  • Expertise with digital enterprise marketing tools (, Salesforce, Google Suite, Pardot, Asana)
  • Experience in a fast growing tech company is a must

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