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AM/Manager Head Marketing

2 months ago

Kollam, India Hindustan Colas Private Limited Full time

KEY ACCOUNTABILITIES:

  • Develop and implement marketing strategies to promote the brand and increase market share
  • Conduct market research to identify trends and opportunities for growth
  • Create and manage marketing campaigns across various channels, including digital, social media, and traditional advertising.
  • Collaborate with internal teams to develop compelling marketing materials, such as brochures, presentations, and website content.
  • Manage and maintain brand image and ensure consistency across all marketing communications.
  • Monitor and analyze marketing campaign performance and make data-driven recommendations for improvement.
  • Stay up-to-date with industry trends and best practices to ensure our marketing strategies are cutting-edge and effective


JOB SPECIFICATIONS:


Qualification: Bachelor's degree in Civil/Mechanical Engineering

Experience: Minimum of 5-10 years of experience handling an SBU comprising Sales, Marketing and Brand Management


Special Skills & Knowledge:

  • The successful candidate will have a strong background in marketing and branding, with a proven track record of delivering successful marketing initiatives.
  • Proven experience in marketing and branding, with a minimum of 5-10 years in a similar role
  • Assists in creating marketing content, including blog posts, social media posts, newsletters, and promotional materials.
  • Monitors and manages social media accounts, including posting content and engaging with followers.
  • I study website and social media metrics and write analytics reports.
  • Conducts market research and competitive intelligence.
  • Helps plan and execute marketing campaigns, including newsletters, digital ads, events, and sales.
  • I would like to collaborate with other departments as needed.
  • Demonstrated problem-solving and critical-thinking skills
  • Strong knowledge of marketing principles and best practices
  • Experience in MIS & Branding
  • Experience creating and implementing successful marketing campaigns
  • Excellent written and verbal communication skills
  • Highly creative with a strong attention to detail & Ability to think strategically and analytically
  • Proficient in using marketing automation software and tools
  • Strong project management skills
  • Strong leadership and teamwork skills & Ability to multitask and prioritize effectively
  • Knowledge of the bitumen industry/Petrochemical industry will be an added advantage.
  • Must know about ESG & Skilled in product launch and branding
  • Manages and maintains marketing databases and customer relationship management (CRM) software.