Prasuma - Senior Business Analyst - Quick Commerce & D2C Growth

2 days ago

Manesar, India Ample Foods Pvt Ltd Full time

About the Role:We are seeking a highly analytical and results-driven Senior Business Analyst - Q-Commerce & D2C Growth to join our team. The ideal candidate will play a key role in driving business growth by analyzing data, optimizing performance across digital channels, and identifying strategic opportunities in the Q-Commerce and Direct-to-Consumer (D2C) space. This individual will collaborate closely with marketing, product, operations, and leadership teams to deliver actionable insights and measurable business outcomes.Key Responsibilities:- Analyze business performance across Q-Commerce and D2C channels, identifying growth trends, market opportunities, and areas for optimization.- Lead and oversee Meta and Google advertising campaigns, ensuring performance efficiency and ROI maximization.- Monitor and report key growth metrics, translating data into clear, actionable insights for stakeholders.- Collaborate with marketing, product, and category teams to align growth strategies with business objectives.- Conduct data-driven business evaluations to support decision-making on pricing, promotions, and go-to-market initiatives.- Develop and present performance dashboards and strategic reports to senior management.- Identify process gaps and recommend improvements to enhance overall business performance.- Stay updated with industry trends, competitor benchmarks, and emerging technologies in Q-Commerce and D2C ecosystems.- Support leadership in strategic planning and cross-functional projects to drive sustainable Bachelor's or Master's degree in Business, Marketing, Economics, Data Analytics, or a related field.- 5-8 years of experience in business analysis, growth strategy, or performance marketing, preferably within Q-Commerce, E-commerce, or D2C environments.- Proven experience managing and analyzing Meta (Facebook) and Google ad campaigns.- Strong analytical skills with proficiency in tools such as Excel, Google Analytics, Power BI, or Tableau.- Exceptional communication and presentation skills, with the ability to translate data into strategic insights.- Demonstrated ability to lead cross-functional teams and collaborate effectively across departments.Key Skills:- Meta & Google Campaign Leadership- Q-Commerce Growth & Performance Analysis- Reporting & Dashboard Management- Data Analysis & Growth Insights - Business Evaluation & Strategic Optimization- Leadership & Cross-functional Collaboration (ref:iimjobs.com)

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